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Cross-Cultural Aspects of Tourism and Hospitality

- A Services Marketing and Management Perspective

Om Cross-Cultural Aspects of Tourism and Hospitality

This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367862893
  • Bindende:
  • Hardback
  • Sider:
  • 354
  • Utgitt:
  • 4. september 2020
  • Dimensjoner:
  • 252x180x28 mm.
  • Vekt:
  • 820 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. mars 2025

Beskrivelse av Cross-Cultural Aspects of Tourism and Hospitality

This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.

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