DECONSTRUCTING SOCIO-POLITICAL DYNAMICS

Social media's penetration was visible as most of the youth got attracted to forums like Facebook, Twitter, Instagram, Orkut, WhatsApp, etc. However, it was too early to assess the impact of social media on society. The mainstream media like print, television, and radio have always been a powerful tool of the politicians in promoting themselves and their political parties. During any election time, different forms of media are used by politicians for their campaigns and propaganda. The same can be witnessed now with social media. The Arab Spring phenomena and the election results in many developed countries of the world including the US were significant to understand the role of social media in the future for all countries of the world. While the UPA government was ruling under the leadership of Prime Minister .