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Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

Om Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781137463319
  • Bindende:
  • Hardback
  • Sider:
  • 146
  • Utgitt:
  • 20 juli 2015
  • Utgave:
  • 12015
  • Dimensjoner:
  • 224x148x18 mm.
  • Vekt:
  • 330 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 30 juli 2024

Beskrivelse av Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Brukervurderinger av Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary



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