Utvidet returrett til 31. januar 2024

Election Game and How to Win It

Om Election Game and How to Win It

In the 1960s and 70s, political consultant Joe Napolitan worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp, and Mike Gravel. In this fascinating memoir, Napolitan takes a look how political candidates win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. "The issues don't mean a hell of a lot," he observes. Napolitan makes clear that the idea of "selling" candidates is a misnomer. Instead, he says those who win elections have personalities that make for "instant involvement" with viewers and listeners. Though it's not a handbook, Napolitan has said that The Election Game and How to Win It will be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns. Joseph Napolitan worked as a general consultant on over 100 political campaigns in the United States, and many others throughout the world. It was he who coined the term "political consultant" to describe political professionals who are hired out to provide advice to different political campaigns, often at the same time. Napolitan served on the 1960 "Kennedy for President" campaign, was Director of Media for the 1968 Hubert Humphrey campaign and received the French Legion of Honour in 2005. He died in December, 2013, at the age of 84.

Vis mer
  • Språk:
  • Engelsk
  • ISBN:
  • 9781635617818
  • Bindende:
  • Paperback
  • Sider:
  • 314
  • Utgitt:
  • 15. februar 2019
  • Utgave:
  • Dimensjoner:
  • 216x140x18 mm.
  • Vekt:
  • 399 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22. november 2024

Beskrivelse av Election Game and How to Win It

In the 1960s and 70s, political consultant Joe Napolitan worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp, and Mike Gravel.
In this fascinating memoir, Napolitan takes a look how political candidates win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. "The issues don't mean a hell of a lot," he observes. Napolitan makes clear that the idea of "selling" candidates is a misnomer. Instead, he says those who win elections have personalities that make for "instant involvement" with viewers and listeners.
Though it's not a handbook, Napolitan has said that The Election Game and How to Win It will be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.
Joseph Napolitan worked as a general consultant on over 100 political campaigns in the United States, and many others throughout the world. It was he who coined the term "political consultant" to describe political professionals who are hired out to provide advice to different political campaigns, often at the same time. Napolitan served on the 1960 "Kennedy for President" campaign, was Director of Media for the 1968 Hubert Humphrey campaign and received the French Legion of Honour in 2005. He died in December, 2013, at the age of 84.

Brukervurderinger av Election Game and How to Win It



Finn lignende bøker
Boken Election Game and How to Win It finnes i følgende kategorier:

Gjør som tusenvis av andre bokelskere

Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.