Utvidet returrett til 31. januar 2024

Eye Tracking the User Experience

- A Practical Guide to Research

Om Eye Tracking the User Experience

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781933820101
  • Bindende:
  • Paperback
  • Sider:
  • 320
  • Utgitt:
  • 15. november 2013
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 23. november 2024

Beskrivelse av Eye Tracking the User Experience

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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