Bøker av Arthur Asa Berger

A sociology textbook/mystery novel, that allows students to join Sherlock Holmes and Watson as they discover a fresh area ripe for acrimony and intrigue: social theory.

In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts and subject areas, from literary, sociological and psychoanalytical theories of semiotics and Marxism.

Ettore Gnocchi, the famed postmodern theorist, has been murdered at his own dinner party. To find out who killed Gnocchi, the detective Solomon Hunter must first explore postmodernism itself. What is it? Who are Baudrillard, Foucault, and Habermas, and what do they think? Why does any of this matter, anyway?

Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book.

Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.

This book uses Marxist theory, Semiotic theory and Psychoanalytic theory in an attempt to understand what we might call the Trump phenomenon and the Trump style. Each chapter features a primer on its methodology: Marxist theory, Semiotic theory and Psychoanalytic theory and it applies concepts from these theories to Trump's candidacy and presidency.

Ads, Fads, and Consumer Culture-now in its sixth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introductory theoretical approaches and a grouping of applications to specific aspects of American culture.

Uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor. The author reveals not only the many approaches that are available to study humor, but also the many perspectives toward humor that characterize each discipline.

Offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and India. This book adapts the methodology of analyzing cultures found in Roland Barthes' semiotic portrait of Japanese culture, "Empire of Signs". It considers tourism from both an anthropological and sociological level.

Offers discussions of the main concepts found in semiotic, historical, anthropological, psychoanalytic, Marxist, and sociological analysis. This title provides practical descriptions of the working methods of each discipline and demarcates their special areas of investigation.

Presenting an account of political culture, this work shows how the variety of cultural preferences creates the foundations of communication theory. Using the work of Aaron Wildavsky, it shows how individualism, egalitarianism, collectivism, and fatalism form the basis of culture in complex societies.

Focuses on what is distinctive about Jewish jokes and Jewish humor. This book makes a "radical" suggestion about the origin of Jewish humor - such as, that Sarah and Abraham's relation to God, and the name of their son Isaac (which, in Hebrew, means laughter), recognizes a special affinity in Jews for humor.

This volume describes how military security policies and practices have adapted to post-Cold War period uncertainties and challenges. The contributors differ in their assessments about the current prospects for peace and stability worldwide.

People experience humour daily through television, newspapers, literature, and contact with others. The author of this work attempts to analyze humour and determine what makes it such a dominating force in our lives.

The Victorian era is rightly associated with the industrial revolution in Britain and the ascendancy of a materialist, commercially-oriented middle class

The Academy in Crisis is a provocative contribution to an important debate

From their inception, video games quickly became a major new arena of popular entertainment

In 1946, William Bullitt, the first U.S. Ambassador to the Soviet Union, U.S

This book focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. The book makes a "radical" suggestion about the origin of Jewish humor, namely, that Sarah and Abraham's relation to God, and the name of their son Isaac (which, in Hebrew, means laughter), recognizes a special affinity in Jews for humor.

Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique

This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and in India generally

When the cold war ended, many hoped it signified enhanced prospects for a more stable world

The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. This is a study of how the mass media broadcast or spread various popular arts; further how the media and popular arts play a major role in shaping our everyday lives.

Written from the perspective of a key advisor to President Roosevelt who evolved into a strident critic of the President's wartime diplomacy, this comprehensive analysis of the Cold War shows how the US missed opportunities to block Soviet Union's geopolitical gains due to a fundamental misreading of the nature of the Soviet political system.

Arthur Asa Berger is widely recognized as one of the leading scholars working today in the area of popular culture. He is one of the earliest students of the field, and his work has helped shape the thinking of an entire generation of scholars.