Bøker av Ashok Som

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the fieldThe thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.Readers will also benefit from the inclusion of:* An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China* The creation of savoir faire and business plan competitions in the luxury industry* LVMH's sponsoring of Viva TechnologyPerfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.

Suitable for industry insiders and executives, this book presents useful data with which to craft successful business strategies. It includes academic data, with information on the business attractiveness and appropriateness of various country markets. It examines strategies and success factors of key players, and more.