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  • Corporate Social Responsibility and Marketing Ethics af Honorata Howaniec
    Corporate Social Responsibility and Marketing Ethics
    av Honorata Howaniec
    587,-

    This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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  • Corporate Social Responsibility and Marketing Ethics af Honorata Howaniec
    Corporate Social Responsibility and Marketing Ethics
    av Honorata Howaniec
    1 988,-

    This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

    Se mer

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