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Corporate Social Responsibility and Marketing Ethics

Om Corporate Social Responsibility and Marketing Ethics

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032329239
  • Bindende:
  • Paperback
  • Sider:
  • 226
  • Utgitt:
  • 26. august 2024
  • Dimensjoner:
  • 156x234x0 mm.
  • Vekt:
  • 435 g.
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Leveringstid: 2-4 uker
Forventet levering: 22. januar 2025

Beskrivelse av Corporate Social Responsibility and Marketing Ethics

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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