Utvidet returrett til 31. januar 2025

Corporate Social Responsibility and Marketing Ethics

Om Corporate Social Responsibility and Marketing Ethics

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032329239
  • Bindende:
  • Paperback
  • Sider:
  • 226
  • Utgitt:
  • 26. august 2024
  • Dimensjoner:
  • 156x234x0 mm.
  • Vekt:
  • 435 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 8. desember 2024

Beskrivelse av Corporate Social Responsibility and Marketing Ethics

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

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