Bøker av Mary Jo Hatch

The only textbook to use a three-perspective framework to explain, explore, and evaluate organizational theory in a distinctively engaging style.

* A text on leadership giving insight into the minds of CEOs who have been celebrated by the Harvard Business Review over the last decade of the twentieth century. * Represents a broad spectrum of organisations, including Volkswagen, Eni. , Xerox, Dell, Whirlpool, Bell Atlantic, British Airways, USAA, Compaq, and Nike.

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.