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A ground-breaking analysis from one of the world's foremost experts on global trends, including answers on how COVID-19 will amplify and accelerate each of these changes
AN INTERNATIONAL BESTSELLERWall Street Journal BestsellerA Porchlight Book BestsellerFinancial Times Best Books of 2020Yahoo Finance Favorite Business Books of 2020 JP Morgan NextList 2021 selection"e;Bold, provocative...illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising."e; -ADAM GRANTThe world is changing drastically before our eyes-will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes. Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "e;play the game,"e; and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.That world-and those rules-are over.By 2030, a new reality will take hold, and before you know it:- There will be more grandparents than grandchildren- The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined- The global economy will be driven by the non-Western consumer for the first time in modern history- There will be more global wealth owned by women than men- There will be more robots than workers- There will be more computers than human brains- There will be more currencies than countriesAll these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world.According to Mauro F. Guillen, the only way to truly understand the global transformations underway-and their impacts-is to think laterally. That is, using "e;peripheral vision,"e; or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend-climate-change or the rise of illiberal regimes, for example-Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point-2030-that will be, for better or worse, the point of no return.2030 is both a remarkable guide to the coming changes and an exercise in the power of "e;lateral thinking,"e; thereby revolutionizing the way you think about cataclysmic change and its consequences.
'Will open your mind to your own future and show you a new world of adventure.' - ARTHUR C. BROOKSFor the first time in human history, eight defined generations live together side by side, from Alphas to the Greatest Generation by way of Boomers, Xennials, Millennials and more. However, these definitions have so often been used to pigeonhole us into rigid categories, all underpinned by the restrictive 'four stages of life' model - of play, study, work, retirement. This means that potential is left untapped on a societal level; also individuals are tied into a trajectory that minimises opportunity and fulfilment.In The Perennials, Mauro Guillén unpacks the megatrends - such as increasing longevity and the explosion of technology, among others - that are transforming life as we know it. How, within this milieu, a new group of 'perennials' must emerge: individuals who cannot be so easily defined by the pervasive metrics of age and experience or by simple inter-generational conflict. These post-generational perennials offer the promise of liberating us from the constraints of the accepted four stages of life model, therefore allowing everyone the chance of living a much more rewarding and fulfilling life. Guillén proceeds to unveil how this revolution will impact young people just entering the world of work, as well as those who are living and working longer.This multigenerational revolution is already happening and Mauro Guillén identifies how we can usher in a new era of innovation in almost every facet of life and work - powered by the perennials.
Get the best from accelerating social change with the new book from the bestselling author of 2030 and "acclaimed thought leader" (Kirkus), Mauro Guillén. Adam Grant praises how the book "invites us to rethink our careers, our families, and our future plans." Find out why business leaders and bestselling authors around the world are calling the book "sharply relevant and necessary" (William P. Lauder), "insightful and deeply researched" (Richard Florida), and "A must read" (Mohammed A. El-Erian). In today's world, the acceleration of megatrends - increasing longevity and the explosion of technology among many others - are transforming life as we now know it.In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential. A new postgenerational workforce known as "perennials" - individuals who are not pitted against each other either by their age or experience - makes it possible to liberate scores of people from the constraints of the sequential model of life and level the playing field so that everyone has a chance at living a rewarding life. Guillén unveils how this generational revolution will impact young people just entering the workforce as well as those who are living and working longer. This multigenerational revolution is already happening and Mauro Guillén identifies the specific cultural, organizational and policy changes that need to be made in order to switch to a new template and usher in a new era of innovation powered by the perennials.
Patterns of avoidance, denial and segregation on the part of various organizations in the face of the AIDS crisis and its victims are detailed in this book. The authors contend that an all-out war on AIDS which also attacks sexual discrimination and poverty is necessary.
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