Bøker av Paul Copley

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

The fully photocopiable plays in Fun with Plays have been specially written for primary school pupils by well-known writers. They range from re-tellings of traditional legends and performance plays to plays dealing with contemporary issues. Notes for each play highlight topics for discussion.