Utvidet returrett til 31. januar 2025

Marketing Communications Management

- Analysis, Planning, Implementation

Om Marketing Communications Management

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780857027870
  • Bindende:
  • Paperback
  • Sider:
  • 480
  • Utgitt:
  • 24. september 2014
  • Utgave:
  • 2
  • Dimensjoner:
  • 197x265x22 mm.
  • Vekt:
  • 890 g.
  • BLACK NOVEMBER
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 23. november 2024

Beskrivelse av Marketing Communications Management

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

Brukervurderinger av Marketing Communications Management



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