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  • av Robert C. Webb
    230 - 399,-

  • - An Introduction
    av Robert C. Webb
    1 507,-

    An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

  • - An Introduction
    av Robert C. Webb
    1 481,-

    An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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