Bøker av Rodolfo Leitón

Strategic Business Development involves much more than Sales and Marketing. For sustainable, long-term growth, other components need to be considered: Organizational Culture, Strategy, People, Growth Management, and Influence, among others. This practical guide will provide you with simple, concise suggestions on how to approach these key areas.All based on over 30 years of experience in pursuing Strategic Business Development across various industries and geographies.