Bøker av Tobias Richter - tales.no

Black November: Store besparelser hele måneden Vi feirer Black Friday gjennom hele november måned med store besparelser

Utvidet returrett til 31. januar 2025

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Marketing Programme and Process Standardisation

- An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market

av Tobias Richter

687,-

Through statistical analysis, this title examines which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. It aims at contributing to the international marketing debate based on the experiences of German firms operating in the US market.
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- 687,-
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Marketing Mix Standardisation in International Marketing

- An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates

av Tobias Richter

1 179,-
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- 1 179,-
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