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  • Spar 11%
    - An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market
    av Tobias Richter
    687,-

    Through statistical analysis, this title examines which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. It aims at contributing to the international marketing debate based on the experiences of German firms operating in the US market.

  • Spar 10%
    - An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates
    av Tobias Richter
    1 187,-

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