Bøker utgitt av Bocconi University Press

Tourism is an extraordinary laboratory for innovation and creativity today. Just think of the sharing economy, the use of big data, technology applied to cultural tourism, and innovation in transport. This book investigates these areas of experimentation from different standpoints to sketch a map of themes to use for exploration of the sector.

Offers both a deep academic point of view and a practical angle. The book differentiates itself by departing from the academic analysis, but it translates the uncertainty challenge into practical problems. It is about how to manage the risk associated with failure: the failure per se, and also the financial risk associated with it.

The book uses a very simple and accessible language. All the descriptions of Python functionalities come with intuitive examples to make you learn by doing. This is not a theoretical book and does not cover some of the most internal features of Python. The intention of the authors is to allow business oriented people to start using Python.

Examines authoritarian countries influence penetration into democracies through cyber-offensives, intellectual property theft, media networks spreading propaganda, bots and fake-news on social networks, and cultural exchanges that may constitute a peril to academic freedom and threaten freedom of speech.

This book's vision is that fashion and luxury brands should ""craft"" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.

This book is designed as an advanced undergraduate or a first-year graduate course for students from various disciplines and in particular from Economics and Social Sciences. The first part develops the fundamental aspects of mathematical modeling. The second part introduces the basic concepts and techniques of Dynamic Optimization.

Neuroeconomics is an interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested in offering a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an overview of the recent evolution of Neuroeconomics.

Offers an empirical analysis of large high tech companies and how scientists, researchers and engineers manage knowledge flow to generate innovative outcomes. The book will be useful to managers interested in promoting the generation of innovations in all those organisations in which knowledge is essential (R&D laboratory, Consulting Firms, Law firms, Advertising Agencies).

What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book.

Provides a unified presentation of classical macroeconomics. The latest editions of introductory texts are becoming easier and easier. At the same time, macroeconomic models used by central banks in their simulations (Dynamic Stochastic General Equilibrium Models, DSGE) are increasingly microfounded - and thus complex. In a nutshell, Macroeconomic Lessons fills this gap.

Contains a short presentation of the most basic aspects of probability theory. It will help students grasp the main concepts of the discipline as well as acquire a basic probabilistic vocabulary. The book includes a sketch of von Neumann-Morgenstern utility theory, which is useful per se as well as being an enlightening bridge between probability and decision theories.

Offers an essential introduction to modern portfolio theory. The book provides a number of simple, practical examples to allow the reader to apply the theoretical concepts presented in each chapter. The book takes inspiration from Markowitz' classical mean-variance, it then proceeds to develop modelling tools of increasing sophistication.

Provides basic guidelines and concepts that students should handle in order to develop a sound background in business and corporate strategy. The book covers the basic topics of a strategy course (both competitive and corporate) giving a short but comprehensive view on the current perspectives in the strategic academic and business community.

Focuses on a number of selected, fundamental topics: the knowledge of Calculus, for functions of one and two variables; the use of Calculus in optimization; the notion of integral for functions of one variable; the language and the elementary techniques of Linear Algebra; the basics of Financial Calculus. Preliminary examples from applied sciences introduce the theoretical aspects.

The ConsumAuthor concept marks a new role for people in the dynamics of purchasing, and liberates consumption from the alleged demons of consumerism. The ConsumAuthors of all generations are individuals aware of their everyday choices. Their decision-making power starts to become visible, traceable, and verifiable - though not as they imagined.