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Signature Experience

- Art and Science of Customer Engagement for Fashion & Luxury Companies

Om Signature Experience

This book's vision is that fashion and luxury brands should ""craft"" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9788885486591
  • Bindende:
  • Paperback
  • Sider:
  • 190
  • Utgitt:
  • 1 oktober 2018
  • Dimensjoner:
  • 152x235x0 mm.
  • Vekt:
  • 225 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 23 oktober 2024

Beskrivelse av Signature Experience

This book's vision is that fashion and luxury brands should ""craft"" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.

Brukervurderinger av Signature Experience



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