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This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios.It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets. The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.

Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up.The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses.This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales-a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

This book addresses the use of quantitative tools to support general project management.Part I of the book deals with critical path modeling. Part II discusses risk modeling tools to include Program Evaluation and Review Technique (PERT), critical chain modeling, and agile/scrum approaches. Project control through earned value analysis is also covered. Part III is a Microsoft Project orientation. A feature of the book is an effort to tie content to that of the Project Management Body of Knowledge (PMBOK).Each chapter includes reference to how each chapter relates to the PMBOK structure and its relationship to the 2020 Project Management Professional (PMP) Exam Outline.

Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.Business Writing for Innovators and Change-Makers is a writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them.As an entrepreneur with a pioneering product or service to offer the world, you can't rely on cookie-cutter communication templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a wide variety of communication situations, from emails to pitch decks.Dawn Henwood provides a simple, flexible approach to writing that will open your eyes to the subtle ways written communication can engage and motivate your target audience. Whether you are just starting your business or scaling up to the next level of success, you'll find Dawn's straightforward teaching just the help you need to make your message heard. Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services.Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions.Throughout the book the author illustrates with examples and use cases how the market competition has changed and how companies adept to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage.While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

Many books and articles have been written about how firms can achieve and sustain high performance. They typically focus on a particular aspect of the firm such as its culture, resources, leadership, ability to learn, or management practices. However, often the very firms that are used as examples are no longer high performing even a few years later.In contrast, this book asserts that it is the efficiency and effectiveness of a firm's entire value creating system that determines its performance over the long term. Systems theory is used as an integrative mechanism to combine the best ideas from economics, the resource-based perspective, and stakeholder theory.Based on this theoretical foundation, tools are provided for conducting in-depth, detailed analyses of each part of a firm's value creation system and its contribution to the total stakeholder value created by the firm. This information leads to the development of strategies, including specific initiatives for overcoming weaknesses in the system and for creating new value for stakeholders, based on the reasoning that firms exist to create value for their stakeholders - customers, employees, shareholders, suppliers, and the communities in which they operate.

A wide range of conceptualizations of "e;management"e; have been offered and it is often difficult for managers to fully understand their roles within the organization; however, managers striving for effectiveness would do well to invest effort into understanding the functions, roles, and skills associated with managerial positions. In order to be adroit practitioners of their craft, managers must understand these basic concepts, as well as the different levels of managerial effectiveness, how they are measured, the styles available to managers, and the factors that determine which style might be preferred in a particular instance. This book addresses a wide array of topics relating to the practice of management including the roles and activities expected from an effective manager, specific managerial skills, styles of management, management systems, and managing in developing countries.

No Cape Required sets out a vision for a new approach to leadership and emphasizes the need to develop both the individual and the organizational environment within which people are expected to lead and succeed.This book illumines the path toward taking charge of leadership development and influencing the organization to be well prepared for the abundant leadership revolution. Readers will learn how costly the dominant hero-leader paradigm is and why it's vital, in today's "e;VUCA World"e; of volatility, uncertainty, complexity, and ambiguity, to develop a new and more relevant approach to leadership and leadership development.This book offers managers insight into the behaviors and skills needed to deliver, along with the engaging styles available to build more successful teams and experience better relationships with colleagues. This book addresses equality through its message of abundant leadership; not emphasizing one group over another, but pointing out the need to unlock the talents and potential of everyone in the organization.

Practicing Leadership is intended to serve as a guide to basic principles of leadership and begins with an overview of definitions and conceptions of leadership and then continues with discussions of the roles and activities expected from an effective leader; personality traits and attributes which can be learned and perfected by persons that aspire to leadership positions; styles of leadership, which encompass the strategies used by leaders to engage with their followers and leadership in developing countries. Leadership is a universal phenomenon that has preoccupied scholars, politicians and others for centuries. In the management context leadership has been consistently identified as playing a critical role in the success or failure of organizations and some surveys have pegged almost half of an organization's performance on the quality and effectiveness of its leadership team. Apart from organizational performance, researchers have consistently found a strong correlation between leadership styles and behaviors and the job satisfaction and performance of subordinates. When formal interest in the study of leadership first began in the 19th and early 20th centuries, the so-called "e;great man"e; theory, which assumed that certain individual characteristics or traits could be found in leaders but not in non-leaders and that those characteristics could not be developed but must be inherited, was quite popular and many assumed that leaders were simply "e;born and not made"e;. As time passed, however, the consensus within the community of leadership scholars and consultants shifted significantly to the current working proposition that while some people do indeed appear to be natural leaders from birth it is nonetheless possible for many others with sufficient desire and willpower to develop into a "e;leader"e; by following a continuous process of work, self-study, education, training and experience.

Urbanization is a global phenomenon that hugely constrains existing transportation infrastructure in cities. Urban transportation (UT) challenges are more significant in developing countries with rapid development as the land occupation is dense.Limited urban space and infrastructure fail to meet the increasing traffic demands and to provide reasonable service quality. Therefore betterment of UT systems is more required than ever. Infrastructural development and transportation operations are mainly directed at citizen welfare and it requires huge capital investments. States initiate urban development by inviting private participation so that operational and commercial risks are minimized and quality of execution is better. Several aspects in planning and management of global UT projects are common. But the approach and solutions are typically developed for a local context and relevance. Specific UT challenges are land use planning, socioeconomic distribution, project designing, implementation, financial analysis and governmental policies. A comprehensive background of UT systems, challenges involved and various approaches adopted by different countries are presented along with five real-life Asian cases. The book is aimed as a one-point reference on modern day developments on urban transportation for a readership of consultants, practitioners, developers, policy makers, and academicians.

This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.The brand promise to customers creates expectations; hooks targeted and segmented customers into a relationship. Service operations deliver expectations, delight, or on occasion, disappointment, and marketing responds to create loyalty, further delight, or recover the relationship.Freshness of product or service offering, the injection of a characterful sense of fun, and sensitive personalization of service combine to deliver an authentic, pleasurable and memorable service experience prompting much sought loyalty and advocacy. In turn, staff are happy, profits rise and the organization has long-term sustainability.The first volume offers some theoretical background, while the second suggests mechanisms, tools, and techniques to help embed to excellence as the foundation of value that the organization delivers. Both contain practical examples and a self-assessment diagnostic tool to identify organizational areas of strength, and aspects to improve.

The year 2120 may appear a long way into the future but will come quickly. The global population reached one billion in 1804, four billion in 1974, six billion in 1999, seven billion in 2012, and nine billion predicted for 2020. Given the speed of current development under the threat of changing climate, this book attempts to project ahead but with a particular focus. Housing and feeding so many people is about saving the planet while laying the foundations for a quality of life that is within what people in 2120 will want in their living conditions. One factor has not been considered, namely, how each new generation comes in at a different reference point. Previously, the ideal home might have had a house, a garden, perhaps a swimming pool or tennis court. Teenagers today don't care about these amenities as long as they have access to their electronic devices. Grandparents might resent living in one-room apartments, while young people could find this acceptable. The planning conundrum is to anticipate the expectations of future generations. This text looks at best theories of urban development, attempting to integrate future expectations in the hope of guiding governments to think outside the box.

Many assumed characteristics of generational groupings are actually "e;myths,"e; meaning that generational stereotypes are not accurate across all members of a generation. This book explores the Generation Myth by highlighting the complexity of the "e;generation"e; concept beyond simple age-based groupings and suggests that the over reliance of generational stereotypes in workplaces and society can lead to less than optimal interactions and even conflict. Several successful strategies are presented throughout to help improve intergenerational relationships.

Managerial Communication for Professional Development offers a unique functions approach to managerial skills. It explores what the communication managers actually do in business across the planning, organizing, leading, and controlling functions when professional skills are needed the most. The windows into practical reality adds contemporary information pertinent to key concepts in the chapters. Focusing on topics such as public image, impression management, reprimanding employees' unproductive behaviors at work, effective presentations skills, employment communication best practices, and claims and argument missteps managers make during crisis. The contents of this book will help managers and future managers understand the professional development skills essential to management communication functions.

Conversations in Cyberspace is a collection of insights on the current state of security and privacy in the Internet world. The book contains a brief introduction to some of the most used open-source intelligence (OSINT) tools and a selection of interviews with some of the key figures in industrial control systems (ICS), advanced persistent threat (APT) and online/deep web members organizations. It aims to be an introduction to the relationships between security, OSINT and the vast and complex world hiding in the deep web. The information provided will be beneficial to security professionals and system administrators interested in exploring today's concerns in database design, privacy and security-by-design, and deep web members organizations, including Cicada 3301, the Unknowns, Anonymous, and more.

Forensic accounting is gaining considerable attention as a rewarding and exciting field of accounting. Forensic accountants perform both fraud and non-fraud services. The American Institute of Certified Public Accountants (AICPA) released its proposed new standards for its members who perform investigation and litigation forensic accounting services in December 2018. This second volume addresses fraud and non-fraud forensic accounting practice and performance. The author discusses forensic accounting roles and processes; forensic accounting techniques roles and responsibilities of corporate gatekeepers, including forensic accountants in creating a corporate culture of integrity and competency in preventing and discovering financial statement fraud. Also presented are challenges and opportunities in forensic accounting, and emerging issues in fraud investigation.

This book provides an extensive introduction to research on growth-oriented entrepreneurship,,/b> A number of different methods have been used to describe growth-oriented entrepreneurship; however, there is a consensus that there is a particularly desirable form of entrepreneurship that seeks to create and scale up businesses that will drive productivity growth, create new employment, increase innovation, promote business internationalization and achieve sustainable economic growth. Innovation is a condition of growth-oriented entrepreneurship that includes both the development and commercialization of new products and services and the development and implementation of new or improved processes that enhance productivity or reduce costs associated with manufacturing or distributing existing products. Innovation involves firms pursuing distinctive business strategies and doing new things in new ways to increase productivity, product development, sales and profitability, including finding and developing new ways of identifying the needs of new and existing customers and making and marketing products that satisfy those needs.The goal of the launch phase for growth-oriented entrepreneurial ventures is to reach the point of scale up and common goals and activities associated with the launch phase include market disruption and penetration; gaining access to capital and markets and mentorship opportunities; organizational growth through management capacity, systems, resources (i.e., people, product and assets) management; embedding organizational culture; development of stakeholder relationships; monitoring and evaluation; and governance and reporting. This book provides an extensive introduction to research on growth-oriented entrepreneurship and continues with an assessment of attempts to create the appropriate framework conditions for growth-oriented entrepreneurship to flourish and sustain including financial support; government policies; government programs; education and training; research and development transfer; commercial and professional infrastructure; internal market openness; access to physical infrastructure; cultural and social norms; and protection of intellectual property rights. The final chapter looks at growth-oriented entrepreneurs in practice as they work to launch and growth emerging companies. This book is a unique compendium of research and analysis on a dynamic and important segment of entrepreneurship and will be useful to entrepreneurs, academics and policymakers.

This book is for everybody that wants to learn a little bit more about how cybersecurity is becoming more relevant in the connected world, both present and future.As much as companies have increased their awareness about cybersecurity, not all of them are taking effective measures to protect themselves and their customers. Many "e;smart"e; things or "e;IoT"e; devices get connected every year, allowing the creation of more efficient and even new products and services. However, this also brings new risks, considering also that these type of systems present additional challenges for applying cybersecurity measures. This often leaves many doors open to malicious hackers!This book explains different ways how these systems get exposed to cyber-attacks in a friendly language using real cases as examples. Business professionals and nontechnical readers can bene t from this book by learning that cybersecurity is not an IT problem but an organizational problem. As a leader and decision maker, having an understanding of IoT cyberrisks can help you to improve the preparedness of your organization to prevent and deal with cyberattacks. Overall this book is for everybody that wants to learn a little bit more about how cybersecurity is becoming more relevant in the connected world, both present and future.

This book traces the foundations for sustainable entrepreneurship, beginning with sustainability, ecopreneurship, and social entrepreneurship. Sustainability has become a multidimensional concept that extends beyond environmental protection to economic development and social equity-in other words, entrepreneurship guided and measured by the three pillars of the triple bottom line. Sustainable entrepreneurship is the continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families, the local and global community, as well as future generations. The text continues with a review of the basic principles of sustainable entrepreneurship and how entrepreneurs can integrate sustainability into their business models. This book will be an invaluable resource for entrepreneurs looking to build a new venture based on the principles of sustainability from the outset. In addition, it can be used by academics teaching sustainable entrepreneurship, a topic of surging interest to students, and by professionals working with sustainable businesses.

The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China. Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China. E-Commerce is an easier, faster, and far more cost-effective way of entering the Chinese market compared to more traditional entry methods. Chinese e-commerce offers great opportunities to Western companies seeking to do business in China without the hurdle of heavy upfront investment. This book aims to assist Western SMEs, business owners, entrepreneurs, investors, and business students to understand and ideally enter the Chinese e-merging market. It provides practical advice, updated data, and relevant links for further reference that Western companies and entrepreneurs can use to establish their online business presence in China and to remain competitive in this tremendously challenging and profitable market.

This book provides an introduction to a number of important topics relevant to the study and understanding of entrepreneurship and the process of creating, or giving birth to, a new business. Entrepreneurship has become a popular career path in developed and developing countries, a phenomenon that has contributed to the intense interest in the subject shown by researchers and policymakers around the world. Several factors have come into play, including advances in technology that allowed smaller firms to take advantage of economies of scale that previously were only available to larger firms; the ability of smaller firms, because of their size, to be more flexible and responsive to market changes; implementation of government policies calculated to encourage entrepreneurial activities and behavior; support from governments and other economic units that established procurement programs to assist small businesses; high unemployment rates in recent decades due to corporate restructuring and downsizing, which have caused some workers to choose an entrepreneurial path rather than retrain for placement in an unsteady job market as a means for dealing with their midlife crisis; and changes in typical career patterns away from expectations of long-term employment with large firms in a single occupation toward a flexible labor force, a phenomenon that has led to increased interest in entrepreneurship among those with post-secondary education and an established career record build over several decades in the workplace.The chapters cover definitions and types of entrepreneurship; the relationships among entrepreneurship, innovation and development; research on entrepreneurship, comparative research into entrepreneurship in multiple countries and research into cross- border entrepreneurship (i.e., international activity of small- and medium-sized enterprises and new ventures); factors influencing entrepreneurial activities; motivational traits of prospective entrepreneurs; the influence of societal culture on entrepreneurial activities and attitudes regarding entrepreneurship as a career path; the influence that the institutional environment has on entrepreneurship; and the role of entrepreneurs in launching new businesses. This book is an excellent introductory source of information on entrepreneurship research for use by academics and other professionals in their courses and for entrepreneurs looking to fit their dreams and aspirations in the broader context of entrepreneurship.

This book is a must-have guide for anyone thinking about launching a new business and also is an excellent resource for attorneys and other professionals providing advice to their clients and academics teaching entrepreneurship classes.The terms founder and promoter are used frequently when discussing new businesses. Neither of these terms has a particular technical legal meaning and they are used somewhat interchangeably in practice. However, it is useful and accurate to think of a founder as a person who assists in the formation of a new business and then continues to devote a significant amount of time and resources to the operation of business once it has been formed. The founders often become the officers, directors, general partners or managing members, and the term "e;founding shareholder"e; or "e;founding president,"e; for example, is often used to refer to one of the first shareholders of a corporation or a corporation's first president. A promoter, on the other hand, is a person, including possibly a legal entity, who assists in the formation of a business entity or obtaining subscriptions for its ownership interests, but who does not necessarily have any continuing relationship to the business once it is formed and funded. It is not surprising to find that founders play a pivotal role in the success of any new business even in situations where the founder is active in the business for only a short period of time and responsibility for oversight of the business is turned over to professional managers who were not affiliated with the business at inception. Founders not only bring the original business idea to the table, they also have a substantial influence on the organizational culture and values and goals of the initial managers and employees that lives on for a significant period of time.This book covers a variety of topics relating to founders, beginning with an overview of the motivational traits of prospective entrepreneurs and the role that entrepreneurs play in launching new businesses and then moving on the personality traits and skill sets of those persons who seek to form new business followed by a discussion of some of the practical issues relating to founders with respect to their pre-formation duties and liabilities, particularly their relationships with prior employers, and their relationships and agreements with other members of the founding group. The book also examines the role that founders have on the organizational culture of their firms and the positions that founder occupy if and when their firms reach the point where they are ready to take on the rigors of public company status and complete an initial public offering of their securities.

Supply Chain Optimization Field Guide is an essential book to help readers understand the dynamics of how a global business operates. In a recent article about the death of supply chain management, it was stated that in this world, forecasts are perfect, machines have no operators, and block chain drives it all. Practitioners in the world of supply chain know that it is central to the management of cash and that systems are never the silver bullet as they do not foresee events; they only provide calculations from the data they are fed. Chapter by chapter, this book provides a comprehensive understanding of the core concepts of people, process, and tools; and how a supply chain should operate in today's complex world. Readers will learn about how an ideal business maintains no unnecessary inventory, responds to changes, and delivers products on time or defect free-and how this ability is a competitive advantage for any business that can solve the equation. Key functional processes are explained in detail for practitioners to learn how to operate effectively in today's arena.

Department of Startup: Why Every Fortune 500 Should Have One aims to help CEOs, presidents, and human resource practitioners on how they can transform their large corporation to thrive in a fast, social media conscious, and unforgiving market a la startup.The ascent of startups on the Fortune 500 ranking, displacing some of the more notable companies, raised not only attention but also questions. Fundamentally, startups are built on a very different organizational culture as compared to a traditional Fortune 500. Could these cultural differences be the reason startups are in the forefront of technology innovation, disrupting industries dominated by more established competitors and thriving in today's volatile business environment?Department of Startup: Why Every Fortune 500 Should Have One aims to help CEOs, presidents, and human resource practitioners on how they can transform their large corporation to thrive in a fast, social media conscious, and unforgiving market a la startup.

Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.

This text provides a succinct overview of concepts related to organizational success and offers a clear-eyed assessment of what is useful and what not. Every organization is unique. In order to make yours the best it can be, you need to understand the concepts presented in this book and know what questions to ask as you explore the potential in front of you. There are oceans of information available about how to build a great organization. Trends in how to create culture, attract talent, and boost productivity seem to shift as quickly as seasons of the year. This text provides a succinct overview of concepts related to organizational success and offers a clear-eyed assessment of what is useful and what not. It guides you in questions to ask yourself, your leadership team, and employees of your organization so that you can make wise and informed decisions about how to proceed on the path to a uniquely great organization.

The book defines and helps provide key solutions for some of the greatest leadership challenges facing global managers today.Leadership Through the Screen is a business leadership guidebook that tells a story. Written in an easy-to-read manner, each chapter highlights a single issue through the eyes of a fictional VP of marketing. The authors have done the research and included it in these pages so that business leaders do not have to. This book is meant to serve as a map to help modern managers weave their way through many of the fundamental challenges of leading people in a global and virtual realm. It provides the tools, knowledge, and potential solutions these leaders can use to forge successful and productive virtual teams.

This book offers managers a complete analysis of the various facets of commercial credit and presents an analysis of the various types of markets, instruments, and risks associated with trade credit in supply chains across the globe. Trade credit is extensively used in both domestic and international commercial transactions. Although it clearly supports growth, its significance is even greater for developed countries, where the market has recovered remarkably since the global financial crisis. The number and heterogeneity of motivations to trade credit justify the variability observed in the data on global trading, and the role of trade credit has become crucial in supply chain coordination. A range of diverse trade credit finance solutions are available and include products and services offered by financial intermediaries and market products, highlighting a very interesting set of intermediate solutions that have emerged as a result of new technologies utilized in financial services. For financiers trade credit is an attractive option, but an in-depth evaluation of the possibility of losses forms the basis of a deep understating of numerous sources that can create credit risk (default and dilution risk). This book offers managers a complete analysis of the various facets of commercial credit and presents an analysis of the various types of markets, instruments, and risks associated with trade credit in supply chains across the globe.

The Economics of Online Gaming covers basic economic concepts, unique economic issues, and general economic themes. This book is made from the connections that the author saw when he compared his experience inside a video game with what he learned through a formal study of economic theory. Set in the Massively Multiplayer Online Role-Playing Game (MMORPG) of Eternal Lands, it follows the true story of Mr. Mind, a gamer who builds a business inside the game world that he calls RICH. This business grows from a small start-up to an unregulated natural monopoly that abuses its market power by intentionally losing money to drive competitors out of business.RICH becomes so influential that it breaks the market process with a unique case of regulatory capture. Through this story, the book demonstrates how economic thinking is absorbed by experimenting inside an online video game.The Economics of Online Gaming covers basic economic concepts, unique economic issues, and general economic themes. Each of these topics begins with the context of a story and continues with an explanation of the economic theory behind it, finishing with a relevant real-world connection. It supports economic theory in an emotional way that cannot be shared through math or charts or graphs.Appendix B provides a comprehensive outline of ideas for teaching and discussion in each chapter.

There have been many books written about negotiation techniques, but all of these have been turned on their head by the ability of Donald Trump to make it to the White House. Ignoring all precedents and defying even his own party, he has opened an era where neither tradition nor precedent remains the order of the day. Fake news has become the entertainment watchword in an era where a president can send out his own daily tweets to millions of followers and the world press, and no one is able to pre-empt his message or know how to respond. In what would be described negotiation madness, Trump incites confrontation into intransient situations: opening an American embassy in Jerusalem and provoking a North Korean leader by a silly name, which nevertheless still initiates first-time discussions between north and south. If he doesn't get his wish through Congress, he pretends to give up, plays the man not the issue, going against what all the negotiation books tell you, then comes in again to get what he wants. At every turn the standards of negotiation need to be rewritten in what has become as much politics as entertainment, ego rather than substance, and this is what is targeted in Peter Nelson's Negotiation Madness.