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Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.

Comprehensive and extensively illustrated, this book accumulates years of practical knowledge when dealing with injured birds of prey. It outlines everything from handling and the intake examination through to practical procedures and the treatment of a range of conditions and injuries, as well as advice on housing, rehabilitation and release.

This book demonstrates current knowledge on Visitor Management and provides insight into conceptual issues.

This book covers ideological motives and religious perceptions behind travel to sites. Beginning with contemporary perspectives of pilgrimage, it then discusses management aspects such as logistics, infrastructure, malevolent behaviour and evangelical volunteers, and provides practical applications, models and illustrations to aid understanding.

This book collates and reviews recent advances in the microbial metabolism of amino acids, emphasizing diversity - in terms of the range of organisms under investigation and their natural ecology - and the unique features of amino acid metabolism in bacteria, yeasts, fungi, protozoa and nematodes.

Developed from the successful Portuguese textbook Teoria do Turismo, Tourism Theory provides clear and thorough coverage of all aspects of tourism theory for students and researchers of tourism. It examines general concepts in tourism; disciplines and topics; the tourist; intermediation, distribution and travel; and the tourism destination.

This book includes up-to-date information on all aspects of strawberry cultivation from plant propagation, architecture, genetic resources, breeding, abiotic stresses and climate change, to evolving diseases and their control. It is written by an international team of specialists and covers current knowledge and emerging challenges.

This text describes the limitations of experiment design involving different ingredients, and the characterization of experimental diets including ingredient selection, composition and the minimum proximate analysis required. It details measurements and the tools available for understanding data sets, data analysis and publication of research.

This book integrates science and business to provide an introduction and an insider view of intellectual property issues within the biotech industry. Broad in scope, this book covers key principles in pharmaceutical, industrial and agricultural biotechnology within four sections.

This short and practical book gives practitioners in landscape design the basic horticultural knowledge and concepts needed to understand the limits of the 'material' they are working with. From specification to planting, it provides concrete advice along with practical examples for each stage of a typical project.

Tillage agriculture has led to widespread soil and ecosystem degradation. This book reviews research and development initiatives in Africa aimed at building resilient farming systems. It summarises the status of conservation agriculture today, discusses prospects for future development and provides case studies showing its performance in Africa.

This book approaches special interest tourism from the perspective of both supply and demand, and has a clear, user-friendly structure. Covering the practical applications of research and the key emerging issues for royal, dark, festival, slow and pro-poor tourism among others, it includes case studies by international academics and practitioners.

This book is a comprehensive overview of legume research, from intercropping with legumes and cereals to legumes grown as a primary protein source, crop protection progress and policy issues. It contributes to debate and knowledge for the rebalance of farming and food using legumes.

Antimicrobial research has hit a wall: treatment discoveries are rarer and resistant pathogen strains more prevalent. Rather than infection control itself, antimicrobial stewardship is an essential measure in ensuring management of hospital-acquired infections. Throughout this book, international experts discuss all angles of stewardship.

This new edition covers genetics and breeding, crop growth and yield, irrigation and fertilization, fruit ripening and quality, and postharvest biology and handling. Updated throughout and now in full colour, it also includes a new chapter on organic tomato production.

This book provides a thorough research update on the very topical subject of biological control of grapevine diseases. It covers fungi, oomycete, bacteria and phytoplasma, and is particularly relevant to organic viticulture but also beneficial as part of IPM strategies for traditional production.

This book presents a series of essays on how the results of monitoring and assessment of different aspects of plant biodiversity can be used to combat species extinction and ecosystem collapse using case studies from around the world in terrestrial and aquatic ecosystems.

This book addresses the complex question of combining preservation and consumption of heritage resources, reviewing the role of diverse actors and the institutional systems involved.

Examining sustainable poultry production systems across Europe, this book contains a selected cross section of papers from the 2014 UK Poultry Science Symposium. It reviews essential topics such as resources and supply chains, the global poultry market, risk management, zoonoses and green issues.

This book explores the importance of heavy clay soils to agricultural productivity in the tropics and subtropics and the identification of adapted, productive forage legumes for this environment.

This book explores structural changes in India's agrifood systems during the next ten to twenty years. The dynamics in the agrifood sector is explored in the context of the overall economy, taking into account agricultural and trade policies and their impacts on national and global markets.

Molecular diagnostic of plant diseases have helped by increasing the efficacy, accuracy or speed of diagnosis, while their common technological basis also reduces reliance on staff with very specialist skills. This book provides protocols for the majority of nucleic acid-based methods applied to plant pathogen detection and identification.

Environmental horticulture is horticulture we encounter in our daily lives. It includes parks, botanic gardens, sports facilities, roundabouts, cemeteries and shopping centres. This textbook gives an overview of the subject, discusses the impacts it has on the environment and covers the practical management of environmental horticulture.

Buy both the archival volume and the supplementary volume of Keys to the Nematode Parasites of Vertebrates for one special price.

While there are books that look at nutritional aspects and processing of millets, this title deals with value addition through the entire chain, from producer to consumer, and demonstrates a reliable model for millets development that can be adapted to other commodities.

Water is critical to everyone, but access to this resource is increasingly limited by competition and the effects of climate change. This book outlines the theoretical underpinnings of sustainable water management in agriculture, introduces a range of beneficial practices, and provides schematic diagrams to help readers put theory into practice.

Visual Soil Evaluation (VSE) provides land users and environmental authorities with the tools to assess soil quality for crop performance. An important tool for ensuring food security, this book appraises the use of VSE in determining the potential of different land types for carbon storage, greenhouse gas emissions and nutrient leaching.

This book provides the latest research looking at the challenges faced by destinations in order to stay competitive, whilst being creative and remaining sustainable.

This book reviews theoretical perspectives on tourism from planning and management, through marketing and host communities, to the tourism consumers themselves. Covering issues such as tour guiding, rural development and destination image, and including pedagogy throughout, this book is an accessible approach to a controversial subject.

Diseases have played a major role in making us human and probably determine the way we run our lives. History is full of the great epidemics of plague, smallpox and anthrax, but we survived because of our genetic variation and immune system. Disease continues to have a profound effect, setting the course of the world just as much as nature has.