Bøker utgitt av ENTREPRENEUR PR

"With guest interviews with Brian and Adi Kaskavalciyan, Dr. David Phelps, Stan Kinder, Jonathon Cronstedt, Ted Oakley"--Title page.

A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.