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why is Jägermeister the most popular brand that nobody likes? Why do women spend more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1,000%?And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework for fascinating anyone.The word ?fascinate? comes from the Latin fascinare, meaning ?to bewitch or hold captive so that others are powerless to resist.? Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you will need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how toIncrease prices with ideas from poker to Play-Doh,Build revenue by learning about the $14 million license plate,Get better leads through hypnosis from Sigmund Freud and Steve Jobs,Attract raving fans by following the cult of pistachio ice cream.Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities?including Twitter, IBM, Porsche, and New York University?use the Fascinate system to captivate their customers. Why? The answers are in this book.

Discover the origins of the warrior Clans in the second book of this thrilling Warriors prequel series from #1 nationally bestselling author Erin Hunter-now featuring fierce new art.

And the home I couldn't wait to leave behind might be in danger.Somehow, across a twisted and divided land, I have to find the Order, protect the true ruler of Oz, take Dorothy and her henchmen down-and try to figure out what I'm really doing here.

Prism takes us to a slightly alternate universe in which medicine and health care do not exist, and in which sick people are allowed to die without any care. Set in New Mexico and California, the novel features three teens who fall through a cave at Carlsbad Caverns in New Mexico while on a field trip. They are plunged into a frightening parallel universeseven weeks in the past, in which their "e;normal"e; worlds of family and high school remain the sameexcept for the fact that no medicine exists and when people die in the street they are picked up and disposed of.

Have We Domesticated Jesus's Radical and Provocative Parables?

The New York Times bestselling first book in a dark new series that reimagines the Oz saga, from debut author Danielle Paige.I didnt ask for any of this. I didnt ask to be some kind of hero. But when your whole life gets swept up by a tornadotaking you with ityou have no choice but to go along, you know?Sure, Ive read the books. Ive seen the movies. I know the song about the rainbow and the happy little blue birds. But I never expected Oz to look like this. To be a place where Good Witches cant be trusted, Wicked Witches may just be the good guys, and winged monkeys can be executed for acts of rebellion. Theres still a road of yellow brickbut even thats crumbling.What happened? Dorothy. They say she found a way to come back to Oz. They say she seized power and the power went to her head. And now no one is safe.My name is Amy Gummand Im the other girl from Kansas. Ive been recruited by the Revolutionary Order of the Wicked. Ive been trained to fight. And I have a mission: Remove the Tin Woodmans heart. Steal the Scarecrows brain. Take the Lions courage. AndDorothy must die.

One of the most beloved poets of the twentieth century, Rainer Maria Rilke is widely celebrated for his depth of insight and timeless relevance. He has influenced generations of writers with his classic Letters to a Young Poet, and his reflections on the divine and our place in the world are disarmingly profound. A Year with Rilke provides the first ever reading from Rilke for every day of the year, including selections from his luminous poetry, his piercing prose, and his intimate letters and journals. Rilke is a trusted guide amid the bustle of our daily experience, reflecting on such themes as impermanence, the beauty of creation, the voice of God, and the importance of solitude. With new translations from the editors, whose acclaimed translation of Rilke's The Book of Hours won an ardent readership, this collection reveals the depth and breadth of Rilke's acclaimed work.

In Do Cool Sh*t, serial social entrepreneur, angel investor, and all-around cool sh*t-doer Miki Agrawal shows how to start a successful company-from brainstorming to raising money to getting press without any connections-all while having a meaningful life!

A comprehensive and comical new illustrated guide to algebraDo you think that a Cartesian plane is a luxury jetliner? Does the phrase "algebraic expression" leave you with a puzzled look? Do you believe that the Order of Operations is an Emmy-winning medical drama? Then you need The Cartoon Guide to Algebra to put you on the road to algebraic literacy.The Cartoon Guide to Algebra covers all of algebra's essentials?including rational and real numbers, the number line, variables, expressions, laws of combination, linear and quadratic equations, rates, proportion, and graphing?with clear, funny, and easy-to-understand illustrations, making algebra's many practical applications come alive. This latest math guide from New York Times bestselling author Larry Gonick is an essential supplement for students of all levels, in high school, college, and beyond. School's most dreaded subject has never been more fun.

From an early age, Richard Hell dreamed of running away. He arrived penniless in New York City at seventeen; ten years later he was a pivotal voice of the age of punk, cofounding such seminal bands as Television, The Heartbreakers, and Richard Hell and the Voidoids—whose song "Blank Generation" remains the defining anthem of the era, an era that would forever alter popular culture in all its forms. How this legendary downtown artist went from a bucolic childhood in the idyllic Kentucky foothills to igniting a movement that would take over New York and London''s restless youth culture—cementing CBGB as the ground zero of punk and spawning the careers of not only Hell himself, but a cohort of friends such as Tom Verlaine, Patti Smith, the Ramones, and Debby Harry—is a mesmerizing chronicle of self-invention, and of Hell''s yearning for redemption through poetry, music, and art. An acutely rendered, unforgettable coming-of-age story, I Dreamed I Was a Very Clean Tramp evokes with feeling, lyricism, and piercing intelligence both the world that shaped him and the world he shaped.

A refreshed edition of Jambalaya: The Natural Woman's Book of Personal Charms and Practical Rituals?updated with a note from the author sharing the changes that have occurred in the 30 years since its original publication. "A book of startling remembrances, revelations, directives, and imperatives, filled with the mysticism, wisdom, and common sense of the African religion of the Mother. It should be read with the same open-minded love with which it was written."?Alice Walker, author of The Color PurpleSince its original publication in 1985, Jambalaya has become a classic among Women's Spirituality Educators, practitioners of traditional Africana religions, environmental activists, and cultural creatives. A mix of memoir, spiritual teachings, and practices from Afro-American traditions such as Ifa/Orisha, and New Orleans Voudou, it offers a fascinating introduction to the world of nature-based spirituality, Goddess worship, and rituals from the African diaspora. More relevant today than it was 36 years ago, the wisdom of Jambalaya reconnects us to the natural and spiritual world, and the centuries-old traditions of African ancestors, whose voices echo through time, guiding us and blending with our own.

"When you react, the event controls you. When you respond, you're in control."Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation, whether you're talking to a boss, a spouse, or even a teenager. For more than a generation, Dr. George J. Thompson's essential handbook has taught people how to communicate more confidently and persuasively in any situation. Verbal Judo shows you how to listen and speak more effectively, engage others through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies to successfully express your point of view?and take the lead in most disputes.This updated edition includes a new foreword and a chapter featuring Dr. Thompson's five universal truths of "human interaction":People feel the need to be respectedPeople would rather be asked than be toldPeople have a desire to know whyPeople prefer to have options over threatsPeople want to have a second chanceStop being frustrated and misunderstood. Stop finding yourself on the losing end of an argument. With Verbal Judo you'll be able to have your say?and say what you mean.

Jim Marrs cant be ignored. Few in this country shout about The Truth louder than he.Dallas ObserverIn The Trillion-Dollar Conspiracy, Jim Marrs, the New York Times bestselling author of Rule by Secrecy and The Rise of The Fourth Reich, offers a terrifying proposition: that the current economic collapse has been engineered by a tyrannous government and multinational corporations determined to enslave us. Read The Trillion-Dollar Conspiracy and find out how the New World Order, man-made diseases, and zombie banks are destroying America.

Contains the complete text of both Secret of the Clans and Code of the Clans.Welcome to the world of ThunderClan, RiverClan, ShadowClan, WindClan, and SkyClan. . . . Here, the secrets behind the Clans are revealed. Find out how apprentices learn to fight, hunt, and help their Clans. Explore the territories with an insiders-only tour. Discover the origins of the warrior code, which governs how Clan cats live side by side in times of war and peace.

For the first time, rock music icon Gregg Allman, one of the founding members of The Allman Brothers Band, tells the full story of his life and career in My Cross to Bear. No subject is taboo, as one of the true giants of rock n roll opens up about his Georgia youth, his long struggle with substance abuse, his string of bad marriages (including his brief union with superstar Cher), the tragic death of brother Duane Allman, and life on the road in one of rocks most legendary bands.

Erika Chopich and Margaret Paul show how anyone can reconnect with his or her Inner Child to short-circuit self-destructive patterns, resolve fears and conflicts, and build satisfying relationships. Healing Your Aloneness outlines a self-healing process that can be used every day to restore a nurturing balance between loving Adult and loved Inner Child.

Drawing on her own memory, her parents written reflections, interviews with contemporaries, and newly-available documents, former US Secretary of State and New York Times bestselling author Madeleine Albright recounts a tale that is by turns harrowing and inspiring.Before she turned twelve, Madeleine Albrights life was shaken by some of the most cataclysmic events of the 20th century: the Nazi invasion of her native Prague, the Battle of Britain, the attempted genocide of European Jewry, the allied victory in World War II, the rise of communism, and the onset of the Cold War. In Prague Winter, Albright reflects on her discovery of her familys Jewish heritage many decades after the war, on her Czech homelands tangled history, and on the stark moral choices faced by her parents and their generation. Often relying on eyewitness descriptions, she tells the story of how millions of ordinary citizens were ripped from familiar surroundings and forced into new roles as exile leaders and freedom fighters, resistance organizers and collaborators, victims and killers. These events of enormous complexity are shaped by concepts familiar to any growing child: fear, trust, adaptation, the search for identity, the pressure to conform, the quest for independence, and the difference between right and wrong.Prague Winteris an exploration of the past with timeless dilemmas in mind, a journey with universal lessons that is simultaneously a deeply personal memoir and an incisive work of history.Itserves as a guide to the future through the lessons of the past, as seen through the eyes of one of the international communitys most respected and fascinating figures. Albright and her familys experiences provide an intensely human lens through which to view the most political and tumultuous years in modern history.

The #1 New York Times Bestseller“A lovely novel about the search for family that also happens to illuminate a fascinating and forgotten chapter of America’s history. Beautiful.”—Ann PackerMoving between contemporary Maine and Depression-era Minnesota, Orphan Train is a powerful novel of upheaval and resilience, of second chances, and unexpected friendship.Between 1854 and 1929, so-called orphan trains ran regularly from the cities of the East Coast to the farmlands of the Midwest, carrying thousands of abandoned children whose fates would be determined by pure luck. Would they be adopted by a kind and loving family, or would they face a childhood and adolescence of hard labor and servitude?As a young Irish immigrant, Vivian Daly was one such child, sent by rail from New York City to an uncertain future a world away. Returning east later in life, Vivian leads a quiet, peaceful existence on the coast of Maine, the memories of her upbringing rendered a hazy blur. But in her attic, hidden in trunks, are vestiges of a turbulent past. Seventeen-year-old Molly Ayer knows that a community service position helping an elderly woman clean out her home is the only thing keeping her out of juvenile hall. But as Molly helps Vivian sort through her keepsakes and possessions, she discovers that she and Vivian aren''t as different as they appear. A Penobscot Indian who has spent her youth in and out of foster homes, Molly is also an outsider being raised by strangers, and she, too, has unanswered questions about the past.

"if you read this after I am deadIt means I made it"-"The Creation Coffin"The People Look like Flowers at Last is the last of five collections of never-before published poetry from the late great Dirty Old Man, Charles Bukowski.

Explore new worlds . . .If you ever wondered what might lie beyond the reality we experience every day, if you've ever thrilled to accounts of out-of-body travel and longer to go alone for the ride, this fascinating, practical guide is for you. America's leading expert on out-of-body travel tells the riveting story of his travels to other realms and offers easy-to-use techniques to guide you on your journey of a lifetime'and beyond.Travel into parallel realities . . .William Buhlman has trained out-of-body travelers in his workshop for more than a decade, teaching people how to project their consciousness outside the limits of their physical bodies and to explore dimensions and worlds beyond everyday life. Now he vividly recounts how own adventures in the parallel universe described in the new-physics theories of Stephen Hawkins, Paul Davies, and Fred Alan Wolf and presents his step-by-step guide to astral travel'including exercises, tips, techniques, and answers to your every question about out-of-body experiences.And discover surprising truths about reality, past lives, the soul, and life after death.Astral travel, Buhlman reveals, not only can expand your conscious'it can help verify the existence of the soul, teach you about past lives, and enhance your daily life. Find out in this compelling handbook for everyone who wants to venture beyond the body and take the ultimate trip.

Part of the "Tiny Stories" series, this book gathers together 32 illustrated stories.

Branding. Dubbed by many the marketing buzzword of the late 90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

Delivers an easy-to-follow workout and diet plan that burns fat and builds muscle in less time. This book features a twelve-week fitness and diet program; many metabolic exercises; and, dozens of workout routines including hurricanes, complexes, bodyweight and strength circuits; and, advanced warm-up and pre-hab techniques to prevent injury.

A collection of lyric poems that contain more than 40,000 verses.

Set at the International Secret Intelligence Service (ISIS), suave master spy Sterling Archer deals with global espionage; a domineering, hypersexual, late middle-aged mother/boss, Malory Archer; his ex-girlfriend, Agent Lana Kane; her ISIS accountant boyfriend Cyril Figgis; and, a less-than-masculine code name: Duchess.

Part of "Cartoon Guide" series, this title offers college-level calculus course. It teaches the course essentials, functions, limits, derivatives, and integrals, with numerous examples and applications. It includes problem sets, designed to help readers cement the lessons learned in each section.

In order to penetrate Tibet and reach Lhasa, Madame Alexandra David-Neel used her fluency of Tibetan dialects and culture, and inked skin and tackled some of the roughest terrain and climate in the World. This title presntes her intensive study and daring adventure in mysterious territories of the East.

Do Muslims and Christians Worship the Same God?Yale University religion scholar Miroslav Volf?widely known for the much-publicized course on faith and globalization he coteaches with Tony Blair?places this question at the root of the twenty-first century's most sensitive, and critical, geopolitical concerns. Volf reveals how the prevalent belief that these traditions worship different gods is directly linked to increased hostility and violence around the globe. Theological wars fuel real wars.