Bøker utgitt av HARPERCOLLINS

Branding. Dubbed by many the marketing buzzword of the late 90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

The New York Times bestselling first book in a dark new series that reimagines the Oz saga, from debut author Danielle Paige.I didnt ask for any of this. I didnt ask to be some kind of hero. But when your whole life gets swept up by a tornadotaking you with ityou have no choice but to go along, you know?Sure, Ive read the books. Ive seen the movies. I know the song about the rainbow and the happy little blue birds. But I never expected Oz to look like this. To be a place where Good Witches cant be trusted, Wicked Witches may just be the good guys, and winged monkeys can be executed for acts of rebellion. Theres still a road of yellow brickbut even thats crumbling.What happened? Dorothy. They say she found a way to come back to Oz. They say she seized power and the power went to her head. And now no one is safe.My name is Amy Gummand Im the other girl from Kansas. Ive been recruited by the Revolutionary Order of the Wicked. Ive been trained to fight. And I have a mission: Remove the Tin Woodmans heart. Steal the Scarecrows brain. Take the Lions courage. AndDorothy must die.

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationallyto think, that is, like a Freak.Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, youll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying theyre from Nigeria.Some of the steps toward thinking like a Freak: First, put away your moral compassbecause its hard to see a problem clearly if youve already decided what to do about it. Learn to say I dont knowfor until you can admit what you dont yet know, its virtually impossible to learn what you need to. Think like a childbecause youll come up with better ideas and ask better questions. Take a master class in incentivesbecause for better or worse, incentives rule our world. Learn to persuade people who dont want to be persuadedbecause being right is rarely enough to carry the day. Learn to appreciate the upside of quittingbecause you cant solve tomorrows problem if you arent willing to abandon todays dud.Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealingand so much fun to read.

For the first time, rock music icon Gregg Allman, one of the founding members of The Allman Brothers Band, tells the full story of his life and career in My Cross to Bear. No subject is taboo, as one of the true giants of rock n roll opens up about his Georgia youth, his long struggle with substance abuse, his string of bad marriages (including his brief union with superstar Cher), the tragic death of brother Duane Allman, and life on the road in one of rocks most legendary bands.

This is not your standard sex book. Sex therapist, sociologist, and Psychology Today contributor Dr. Marty Klein goes beyond the sex manuals to reveal how our mindsets during sex are more important than any tricks or techniquesand that the way to a healthier, more exciting, more fulfilling sex life lies in first developing our sexual intelligence. This book is the antidote to the many gimmick-oriented sex guides and manuals; Dr. Klein shows us how to reorient how we think about sex in order to experience a truly different way of being sexual.Marty Klein is the Steve Jobs of sex advice.... Sexual Intelligence is a work of enormous wisdom and expansiveness, and will inspire readers, regardless of age, to realize their full sexual potential. Ian Kerner, best-selling author of She Comes First

If youre hesitant to pull the trigger when things obviously aren't working out, Henry Clouds Necessary Endings may be the most important book you read all year. Dave Ramsey, New York Times bestselling author of The Total Money MakeoverCloud is a wise, experienced, and compassionate guide through [lifes] turbulent passages. Bob Buford, bestelling author of Halftime and Finishing Well; founder of the Leadership Network Henry Cloud, the bestselling author of Integrity and The One-Life Solution, offers this mindset-altering method for proactively correcting the bad and the broken in our businesses and our lives. Cloud challenges readers to achieve the personal and professional growth they both desire and deserveand gives crucial insight on how to make those tough decisions that are standing in the way of a more successful business and, ultimately, a better life.

Jim Marrs cant be ignored. Few in this country shout about The Truth louder than he.Dallas ObserverIn The Trillion-Dollar Conspiracy, Jim Marrs, the New York Times bestselling author of Rule by Secrecy and The Rise of The Fourth Reich, offers a terrifying proposition: that the current economic collapse has been engineered by a tyrannous government and multinational corporations determined to enslave us. Read The Trillion-Dollar Conspiracy and find out how the New World Order, man-made diseases, and zombie banks are destroying America.

From veteran entertainment reporter Sam Kashner and biographer Nancy Schoenberger comes the definitive account of the greatest Hollywood love story ever toldthe romance of Elizabeth Taylor and Richard Burton. Kashner has interviewed Elizabeth Taylor numerous times and is the only journalist given access to her extensive collection of personal letters and journals, and he and Schoenberger have also interviewed the Burton family at length, including Burtons actress daughter Kate. This is truly an authorized and singularly informed biography of these two larger-than-life stars, and of their glamorous, volatile, and audacious relationship.

This New York Times bestselling novel from acclaimed author Walter Dean Myers tells the story of Steve Harmon, a teenage boy in juvenile detention and on trial.Presented as a screenplay of Steve's own imagination, and peppered with journal entries, the book shows how one single decision can change our whole lives. Monster is a multi-award-winning, provocative coming-of-age story that was the first-ever Michael L. Printz Award recipient, an ALA Best Book, a Coretta Scott King Honor selection, and a National Book Award finalist.Monster is now amajor motion picture called All Rise andstarring Jennifer Hudson, Kelvin Harrison, Jr., Nas, and A$AP Rocky.The late Walter Dean Myers was a National Ambassador for Young Peoples Literature, who was known for his commitment to realistically depicting kids from his hometown of Harlem.

The first book in a thrillinganimal fantasy series following the epic journey of three bears, from the #1 nationally bestselling author of Warriors.When three young bears from different speciesblack, polar, and grizzlyare separated from their families, fate brings them together on a path that will change their lives forever. Along the way, they will face great danger, terrible tragedies, new landscapes, and situations that require all their ingenuity to survive.For fans of Warriors, Survivors, and animal fantasy series like Wings of Fire and Foxcraft, Seekers is a sweeping and incredible journey through the beautiful, dangerous world of wild bears.

Prism takes us to a slightly alternate universe in which medicine and health care do not exist, and in which sick people are allowed to die without any care. Set in New Mexico and California, the novel features three teens who fall through a cave at Carlsbad Caverns in New Mexico while on a field trip. They are plunged into a frightening parallel universeseven weeks in the past, in which their "e;normal"e; worlds of family and high school remain the sameexcept for the fact that no medicine exists and when people die in the street they are picked up and disposed of.

Benazir Bhutto returned to Pakistan in October 2007, after eight years of exile, hopeful that she could be a catalyst for change. Upon a tumultuous reception, she survived a suicide-bomb attack that killed nearly two hundred of her countrymen. But she continued to forge ahead, with more courage and conviction than ever, since she knew that time was running outfor the future of her nation, and for her life.In Reconciliation, Bhutto recounts in gripping detail her final months in Pakistan and offers a bold new agenda for how to stem the tide of Islamic radicalism and to rediscover the values of tolerance and justice that lie at the heart of her religion. With extremist Islam on the rise throughout the world, the peaceful, pluralistic message of Islam has been exploited and manipulated by fanatics. Bhutto persuasively argues that America and Britain are fueling this turn toward radicalization by supporting groups that serve only short-term interests. She believed that by enabling dictators, the West was actually contributing to the frustration and extremism that lead to terrorism. With her experience governing Pakistan and living and studying in the West, Benazir Bhutto was versed in the complexities of the conflict from both sides. She was a renaissance woman who offered a way out.In this riveting and deeply insightful book, Bhutto explores the complicated history between the Middle East and the West. She traces the roots of international terrorism across the world, including American support for Pakistani general Zia-ul-Haq, who destroyed political parties, eliminated an independent judiciary, marginalized NGOs, suspended the protection of human rights, and aligned Pakistani intelligence agencies with the most radical elements of the Afghan mujahideen. She speaks out not just to the West, but to the Muslims across the globe who are at a crossroads between the past and the future, between education and ignorance, between peace and terrorism, and between dictatorship and democracy. Democracy and Islam are not incompatible, and the clash between Islam and the West is not inevitable. Bhutto presents an image of modern Islam that defies the negative caricatures often seen in the West. After reading this book, it will become even clearer what the world has lost by her assassination.

"An enthralling story . . . A work of history that reads like a novel." - Christian Science Monitor "As Hochschild's brilliant book demonstrates, the great Congo scandal prefigured our own times . . . This book must be read and reread." - Los Angeles Times Book Review In the late nineteenth century, as the European powers were carving up Africa, King Leopold II of Belgium carried out a brutal plundering of the territory surrounding the Congo River. Ultimately slashing the area's population by ten million, he still managed to shrewdly cultivate his reputation as a great humanitarian. A tale far richer than any novelist could invent, King Leopold's Ghost is the horrifying account of a megalomaniac of monstrous proportions. It is also the deeply moving portrait of those who defied Leopold: African rebel leaders who fought against hopeless odds and a brave handful of missionaries, travelers, and young idealists who went to Africa for work or adventure but unexpectedly found themselves witnesses to a holocaust and participants in the twentieth century's first great human rights movement. A National Book Critics Circle Award Finalist A New York Times Notable Book

Darkness is falling everywhere and little ones are getting sleepy, feeling cozy, and being tucked in. It's time for a wide yawn, a big hug, and a snuggle under the covers--sleep tight! ';Working beautifully with the soothingly repetitive text, each painting conveys a warm feeling of safety and affection.'--School Library Journal

The tow trucks, cement trucks, and newspaper delivery trucks pictured here all help people and will fascinate small children. This very simple picture book about transportation 'will delight the youngest, and have enough meat for older preschoolers and beginning readers.' -- K.

From the leading expert in the exploding field of basketball analytics, astunning infographic decoding of the modern NBA: who shoots where, and how.

Theinspirational story of one woman learning to surf andcreating a new lifein gritty, eccentric Rockaway Beach

Celebrate the good guys in your life with Dear Boy, a #1 New York Times bestseller. A gift to share for Father's Day, graduation, birthdays, or any day you want to honor your dear boy.The heartwarming and inspirational Dear Boy, is the follow-up to Amy Krouse Rosenthal's beloved Dear Girl. Amy's daughter, Paris, and husband, Jason, the author of My Wife Said You May Want to Marry Me: A Memoir, teamed up to create this love letter.With the same tenderness as Dear Girl, Paris and Jason's charming text and Holly Hatam's stunning illustrations will make any boy reading this book feel that he's amazing just the way he is?whether he's offering a helping hand, singing in a choir, or reaching for the stars....be kind...always trust magic...and pursue your dreams.

From the revered British illustrator, a modern fable for all ages that explores lifes universal lessons, featuring 100 color and black-and-white drawings.What do you want to be when you grow up? asked the mole.Kind, said the boy.Charlie Mackesy offers inspiration and hope in uncertain times in this beautiful book based on his famous quartet of characters. The Boy, the Mole, the Fox, and the Horseexplores their unlikely friendship and the poignant, universal lessons they learn together.Radiant with Mackesys warmth and gentle wit, The Boy, the Mole, the Fox, and the Horse blends hand-written narrative with dozens of drawings, including some of his best-loved illustrations (including Help, which has been shared over one million times) and new, never-before-seen material. A modern classic in the vein of The Tao of Pooh, The Alchemist, and The Giving Tree, this charmingly designed keepsake will be treasured for generations to come.

In this imaginative adventure from Newbery Medalwinning author Beverly Cleary, a young mouse named Ralph is thrown into a world of excitement when a boy and his shiny toy motorcycle check in to the Mountain View Inn. This timeless classic now features a foreword written by New York Times bestselling author Kate DiCamillo, as well as an exclusive interview with Beverly Cleary herself.When the ever-curious Ralph spots Keiths red toy motorcycle, he vows to ride it. So when Keith leaves the bike unattended in his room one day, Ralph makes his move. But with all this freedom (and speed!) come a lot of obstacles. Whether dodging a rowdy terrier or keeping his nosy cousins away from his new wheels, Ralph has a lot going on! And with a pal like Keith always looking out for him, theres nothing this little mouse cant handle.Correlates to the Common Core State Standards in English Language Arts

A funny, affecting, inspiring tale about hope and self-acceptance, this YA debut combines an appealing romance with a wry, insightful view of mental illness.

The exciting beginning to a captivating crime series featuring quirky, tart-tongued archaeologist Ruth Galloway as she investigates a childs bones found on a nearby beach, thought to be the remains of a little girl who went missing ten years before.

Little ones are sure to be lulled off to a peaceful, sheep-filled sleep by this cozy book from acclaimed author Mem Fox.There are red sheep and blue sheep, wind sheep and wave sheep, scared sheep and brave sheep, but where is the green sheep?The search is on in this cozy, sheep-filled story from acclaimed author Mem Fox and popular Australian cartoonist Judy Horacek.Complete with sleepy rhymes and bright illustrations, this book is sure to delight children of all ages, from the very young to those just beginning to read.

An exciting re-launch of the classic Earthsea Cycle, by fantasy literature legend Ursula K. Le Guin, winner of a Newbery Honor, the National Book Award, Pushcart Prize, and six Nebula Awards.

World-renowned primatologist, conservationist, and humanitarian Dr. Jane Goodall's account of her life among the wild chimpanzees of Gombe is one of the most enthralling stories of animal behavior ever written. Dr. Goodall's adventure began when the famous anthropologist Dr. Louis Leakey suggested that a long-term study of chimpanzees in the wild might shed light on the behavior of our closest living relatives. Accompanied by only her mother and her African assistants, she set up camp in the remote Gombe Stream Chimpanzee Reserve in Tanzania. For months the project seemed hopeless; out in the forest from dawn until dark, she had but fleeting glimpses of frightened animals. But gradually she won their trust and was able to record previously unknown behavior, such as the use--and even the making--of tools, until then believed to be an exclusive skill of man. As she came to know the chimps as individuals, she began to understand their complicated social hierarchy and observed many extraordinary behaviors, which have forever changed our understanding of the profound connection between humans and chimpanzees. In the Shadow of Man is "one of the Western world's great scientific achievements" (Stephen Jay Gould) and a vivid, essential journey of discovery for each new generation of readers.

The first book in the bestselling series that the New York Times Book Review hails as ?delightful and heartwarming.?The Vanderbeekers have always lived in the brownstone on 141st Street. It's practically another member of the family. So when their reclusive, curmudgeonly landlord decides not to renew their lease, the five siblings have eleven days to do whatever it takes to stay in their beloved home and convince the dreaded Beiderman just how wonderful they are.And all is fair in love and war when it comes to keeping their home.The New York Times bestselling Vanderbeekers series is perfect for fans of the Penderwicks. As Booklist commented in a starred review: ?Few families in children's literature are as engaging or amusing as the Vanderbeekers, even in times of turmoil.?The series includes:The Vanderbeekers of 141st StreetThe Vanderbeekers and the Hidden GardenThe Vanderbeekers to the RescueThe Vanderbeekers Lost and FoundThe Vanderbeekers Make a WishThe Vanderbeekers on the Road

For centuries, men and women have manned lighthouses to ensure the safe passage of ships. It is a lonely job, and a thankless one for the most part. Until something goes wrong. Until a ship is in distress. In the twenty-third century, this job has moved into outer space. A network of beacons allows ships to travel across the Milky Way at many times the speed of light. These beacons are built to be robust. They never break down. They never fail. At least, they arent supposed to.

NEW YORK TIMES BESTSELLER. The amazing story of a very smart Border collie who redefined animal intelligence. A joyous explanation of behavior, learning, and perception?any pet owner, parent, teacher, or psychologist will be enriched by this book. Chaser has fascinated dog lovers and scientists alike. Her story reveals the potential for extending dialogue with dogs well beyond "fetch." When retired psychology professor John Pilley first got his new Border collie puppy, Chaser, he wanted to explore the boundaries of language learning and communication between humans and man's best friend. Exhibiting intelligence previously thought impossible in dogs, Chaser soon learned the names of more than a thousand toys and sentences with multiple elements of grammar. Chaser's accomplishments are revolutionizing the way we think about the intelligence of animals. John and Chaser's inspiring journey demonstrates the power of learning through play and opens our eyes to the boundless potential in the animals we love. "The most scientifically important dog in over a century." ? Brian Hare, founder of the Duke Canine Cognition Center