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Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer.

Get a comprehensive overview of the entire port industry, and insights into the geography, economics, politics and trade involved in port management.

Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.

Get the best from your clients with the latest thinking from international experts on the most effective techniques for coaching leaders.

Take an alternative path to organizational success with neuroscience insights into why using power, threats and scare tactics is a huge corporate mistake.

Understand, with contributions from leading experts in the field, the importance of managing the supply chain outside of the immediate construction site.

Understand the eco-impacts of logistics and learn how to handle them effectively by achieving sustainable balance between economic, environmental, and social objectives.

Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.

Get a rich and varied compilation of case studies that provide innovative solutions to uncertainties across industries.

A dictionary of all the generic terms, jargon, abbreviations and management buzzwords, to say nothing of legal terms and definitions associated with freight transport and logistics operations. This Dictionary of Transport and Logistics is endorsed by the Institute of Logistics and Transport, and covers both UK and EU terms.

The Better Mousetrap is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century.

Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.

Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking, social networking and SEO.

Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.

Become an outstanding catalyst for effective change through leadership of yourself, your project, and your organisation.

Learn how to tackle the issues and implications of workplace diversity as a coaching professional.

Equip yourself business with winning talent with some of the best thinking on leadership development and talent management.

Learn how Generation Y thinks, feels and behaves to market to them more effectively.

Improve your training programme or aid your studies with this comprehensive handbook on human resource development.

Emotional Fitness Coaching is the practical approach to applying the principles of emotional intelligence to the workplace to create a healthy, positive and creative environment in every situation.

Savvy is about dealing with office politics, conflict and difficult people at work. With essential advice on developing the right skills to overcome these problems, it will help you to boost your career.

Make your supply chain strategy-driven by balancing the triangle of service, cost and cash

Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.

Reward staff fairly to slow the rate of turnover, increase employee engagement and boost productivity with this handbook from leading expert Michael Armstrong.

Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.

Understand the systems, planning and implementation of transport and warehouse logistics through practical guidelines, tools, worked examples and full colour illustrations.

Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.

Explore the most significant cyber attacks in recent years and get exclusive insight into hackers' techniques, the dramatic consequences and the lessons we should all learn from them.

Get an accessible, practical and jargon-free introduction to anti-money laundering, including issues and best practices around the world, through a wealth of case studies and scenarios.