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For courses in Learning Theory / Cognition and Instruction / Educational Psychology The market-leading text on learning theories applied to education, this book draws readers in with a lucid and engaging writing style. It covers a broad range of theoretical perspectives, while including numerous classroom examples of how these theories apply to learning, instruction, and assessment. The market-leading education textbook on learning theories, Human Learning looks at a broad range of theoretical perspectives, including behaviorist, social cognitive, cognitive, constructivist, contextual, and developmental theories. It describes associationistic processes, such as classical and operant conditioning, as well as more complex and distinctly human processes such as metacognition, self-regulated learning, and critical thinking. Using a many concrete examples and specific classroom applications, plus a lucid, conversational writing style that truly speaks to students, the author engages students from the start, and makes the concepts, principles, and theories related to human learning and cognition meaningful. The new Seventh Edition features a condensed format, which ideally accommodates typical semester-long courses, coverage of a variety of new topics that have emerged in recent research, and significant updates to include such information as technological innovations in instruction and the neurological underpinnings of learning and behavior.

For courses in foodservice management or administration; hospitality management; quantity food production and/or purchasing; foodservice accounting/financial management; menu planning; foodservice marketing/merchandising, or related topics. Foodservice Operations for Todays College StudentsAuthored by leading industry experts with years of teaching experience, the Thirteenth Edition of Foodservice Management: Principles and Practices offers a comprehensive, current, and practical overview of foodservice operations and business principles. Covering topics like food safety, human resources, finance, equipment, design, marketing, and filled with real-life case studies, this text gives college students a deep understanding of the issues they will face in any type of foodservice operation. Rich with graphics and photos, its visually appealing design is organized for maximum student engagement and understanding. This edition has been updated to reflect new trends in sustainability and food safety issues.

For non-majors introductory chemistry courses. Make chemistry relatable to all students.Chemistry for Changing Times has defined the liberal arts chemistry course and remains the most visually appealing and readable introduction to the subject. The Fourteenth Edition increases its focus on environmental and other relatable issues with revised green chemistry essays throughout and new Chemistry at Home experiments, both in the text and in MasteringChemistry. Abundant applications and examples fill each chapter and enable students of varied majors to relate to the content more readily. Updated material throughout reflects the latest scientific developments in the field demonstrating the relevance of chemistry to all students. MasteringChemistry not included. Students, if MasteringChemistry is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringChemistry should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MasteringChemistry is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For college-level Computer Science courses in Python Basic Programming and Problem Solving in PythonAs one of the most widely used programming languages in the software industry, Python is desirable to both learn and teach. Introduction to Programming Using Python is designed for students eager to learn about the world of programming. Applicable to a range of skill levels, this First Edition textbook provides students with the tools to harness the powerful syntax of Python and understand how to develop computer programs. The compactly written text leverages highly focused chapters, diving deep into the most significant topics to give students an in-depth (rather than superficial) understanding of the language. Using real-world examples and data, the author illustrates practical usage of Python in a way to which students can relate. The text itself is readable, organized, and informative, discussing main points of each topic first and then addressing the peripheral details. Students learn good programming habits the first timebringing them in line with the best modern programming practices. MyProgrammingLab not included. Students, if MyProgrammingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyProgrammingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyProgrammingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Strikes the right balance between the theoretical concepts and their applications Ortenca Kume, University of Kent Written in a refreshing, crisp and precise manner Jan Schnitzler, VU University Amsterdam In this new and fully updated Seventh Edition of Corporate Finance: Principles and Practice, the key principles and mathematical techniques are clearly explained stepby-step and put into practice through numerous vignettes which take a closer look at real-world and well-known companies. Whats new? Chapter vignettes refreshed to reflect the current economic and financial climate, along with accompanying questions aiming to deepen student's knowledge of key contemporary issues All data and tables updated to reflect current trends in key economic variables and developments in corporate finance Chapter 1 revised to reflect recent developments in corporate governance Chapter 11 updated to take account of the changes in UK anti-trust regulation Denzil Watson and Antony Head are Principal Lecturers in Sheffield Business School at Sheffield Hallam University. They have extensive experience of teaching corporate finance, managerial finance and strategic financial management in a wide range of courses at undergraduate, postgraduate and professional level.

For non-majors/mixed biology courses. Helping students understand why biology matters Campbell Essential Biology with Physiology makes biology interesting and understandable for non-majors biology students. This best-selling textbook, known for its scientific accuracy, clear explanations, and intuitive illustrations, has been revised to further emphasize the relevance of biology to everyday life, using memorable analogies, real-world examples, conversational language, engaging new Why Biology Matters photo essays, and more. MasteringBiology not included. Students, if MasteringBiology is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringBiology should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MasteringBiology is an online homework, tutorial, and assessment product that improves results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, many of them contributed by Essential Biology authors, students are encouraged to actively learn and retain tough course concepts. New MasteringBiology activities for this edition include Essential Biology videos that help students efficiently review key topics outside of class, Evaluating Science in the Media activities that help students to build science literacy skills, and Scientific Thinking coaching activities that guide students in understanding the scientific method.

For introductory courses in Database Management.Provide the latest information in database development Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy, and topics that are critical for the practical success of database professionals. The Twelfth Edition further facilitates learning with illustrations that clarify important concepts and new media resources that make some of the more challenging material more engaging. Also included are general updates and expanded material in the areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology.

For introductory undergraduate or graduate courses in statistics aimed at life science majors. Bringing Statistics to LifeThe Fifth Edition of Statistics for the Life Sciences uses authentic examples and exercises from a wide variety of life science domains to give statistical concepts personal relevance, enabling students to connect concepts with situations they will encounter outside the classroom. The emphasis on understanding ideas rather than memorizing formulas makes the text ideal for students studying a variety of scientific fields: animal science, agronomy, biology, forestry, health, medicine, nutrition, pharmacy, physical education, zoology and more. In the fifth edition, randomization tests have been moved to the fore to motivate the inference procedures introduced in the text. There are no prerequisites for the text except elementary algebra.

For one-semester courses in applied calculus. Anticipating and meeting student needsCalculus and Its Applications, Eleventh Edition, remains a best-selling text because of its accessible presentation that anticipates student needs. The writing style is ideal for todays students, providing intuitive explanations that work with the carefully crafted artwork to help them visualize new calculus concepts. Additionally, the texts numerous and up-to-date applications from business, economics, life sciences, and social sciences help motivate students. Algebra diagnostic and review material is available for those who need to strengthen basic skills. Every aspect of this revision is designed to motivate and help students to more readily understand and apply the mathematics. MyMathLab not included. Students, if MyMathLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMathLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMathLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think!

Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructors manual. Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilots licence. Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.

For introduction to business courses. A better way to learn business.Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter. MyBizLab is not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For courses in computer programming for business and engineering. Introduction and Advancement in C ProgrammingAbsolute C is a comprehensive introduction to the C programming language. The text is organized around the specific use of C, providing students with an opportunity to master the language completely. Adaptable to a wide range of users, the text is appropriate for beginner to advanced programmers familiar with the C language. The Sixth Edition covers everything from basic syntax to more advanced topics, such as polymorphism, exception handling, and the Standard Template Library, making it ideal for both beginner and intermediate students. Updated to reflect the most recent changes in the C language, Absolute C teaches students to become proficient in a widely used and important programming language.

Summary/Basic Approach: For introductory courses in Human Resource Management. Foundations in Management Beyond the HR Department Fundamentals of Human Resources Management supports human resources training for all students of managementnot just HR managers. The text presents a wide range of HR topics within a single semester of material, and a wealth of functional examples and applications. Fundamentals is also the first text of its kind to make talent management processes a core study. This Fourth Edition has been updated with practical personnel techniques, real company examples, and new material on business sustainabilityand each chapter now touches on important recurring themes in management, including employee engagement tactics, small/global business management, employment law features, and positive employee relations. MyManagementLab is not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

'Working with Mindfulness is an engaging and practical guide to reducing stress, transcending setbacks and enhancing performance at work. With more than 50 mindfulness exercises, its a perfect introduction to a more fulfilling way of working.Arianna Huffington, Editor-in-Chief of The Huffington Post and author of The Sleep Revolution Full of easy-to-use ways to bring the power of mindfulness into the workplace. If every business used this book, the world would be a much better place.' Kevin L. Polk, Ph.D., Clinical Psychologist and ACT Matrix Trainer, The Psychological Flexibility Group Stay calm, feel focused, and get more done harness the power of mindfulness to change the way you work forever. Working with Mindfulness will show you how to apply the transformative power of mindfulness to your busy working life. With simple, time effective tools and practices, you'll discover how to: Improve your resilience whilst reducing stress Increase your productivity, performance and efficiency Enhance your decision making, problem solving, delegating and prioritising skills Develop healthy working relationships with colleagues and clients Based on the groundbreaking science of mindfulness, and explained by two eminent Psychologists, you'll discover how mindfulness can help you create a healthy working life and boost your confidence to excel in business. Be calm, be focused, be mindful.

For courses in International Finance. Authoritative, Comprehensive Coverage of Contemporary International FinanceRenowned for its authoritative, comprehensive coverage of contemporary international finance, Multinational Business Finance trains the leaders of tomorrows multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase firm value, the authors have embedded real-world mini-cases throughout to apply chapter concepts to the types of situations managers of multinational firms face. The Fourteenth Edition, now with MyFinanceLab, attempts to capture the rapid evolution of our global marketplace, taking a closer look at the types of organizations that permeate the widespread arena, competition and opportunities in emerging markets, and how financial leadership can integrate the strategic and financial challenges that global businesses face today. MyFinanceLab not included. Students, if MyFinanceLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyFinanceLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyFinanceLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyFinanceLab. MyFinanceLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyfinanceLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyfinanceLab to accelerate your learning? You need both an access card and a course ID to access MyfinanceLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyfinanceLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyfinanceLab (ISBN:9781292097985)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myfinancelab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Prepare future managers with an understanding of HR skills.Managing Human Resources gives future managers a solid business understanding of human resource management skills. The approach used in this text makes human resources relevant to anyone who has to deal with HR issues in the workplace, even those who do not hold the title of manager. The Eighth Edition is updated to include new introductory vignettes, new case studies, and a focus on emerging trends in HR. MyManagementLab is not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Appropriate for Supervision, Supervision Management, and Intro to Management Fundamental Management Skills for the Contemporary Workplace Known as one of the most effective books on management, Supervision Today helps students build an understanding of supervising through real-life concepts, examples, and practice. Its lively, conversational tone and full-color design engages students and helps capture the reality and excitement of the supervisors job. Using a student-friendly approach, Supervision Today covers the essential and traditional elements of managing others with a strong focus on applied and practical skills. The Eighth Edition continues to be rich in instructional aids and experiential opportunities. Concentrating on the evolving roles supervisors must embrace in the current work environment, Supervision Today includes new information on employee engagement; sustainability; technological advances; work, life, and family balance; workplace diversity; supervising global teams; and more.

For courses in Management. Concepts and Skills for the Successful ManagerModern Management: Concepts and Skills is the longest-standing trusted source material on business management. The text comprehensively addresses major concepts such as planning, organizing, influencing and controlling management, as well as the challenges that face all managers. A hands-on approach not only conveys important topics, but also helps students possess the skills they need to be successful in management. The Fourteenth Edition contains updated information and new case studies and examples to reflect the most recent research and developments in the management world. Illustrated with beautiful photography, the text remains engaging and concise while communicating the most important concepts in management. MyManagementLab is not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292096766)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.mymanagementlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

For courses in computer science and software engineering The Fundamental Practice of Software EngineeringSoftware Engineering introduces students to the overwhelmingly important subject of software programming and development. In the past few years, computer systems have come to dominate not just our technological growth, but the foundations of our worlds major industries. This text seeks to lay out the fundamental concepts of this huge and continually growing subject area in a clear and comprehensive manner.The Tenth Edition contains new information that highlights various technological updates of recent years, providing students with highly relevant and current information. Sommervilles experience in system dependability and systems engineering guides the text through a traditional plan-based approach that incorporates some novel agile methods. The text strives to teach the innovators of tomorrow how to create software that will make our world a better, safer, and more advanced place to live.

Statistics is essential for all business majors, and this text helps students see the role statistics will play in their own careers by providing examples drawn from all functional areas of business. Guided by principles set by major statistical and business science associations (ASA and DSI), plus the authors diverse experiences, the Seventh Edition of Levine/Szabat/Stephans Business Statistics: A First Course continues to innovate and improve the way this course is taught to all students. This brief version, created to fit the needs of a one-semester course, is part of the established Berenson/Levine series. MyStatLab not included. Students, if MyStatLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyStatLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyStatLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in todays organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.

For Educational Psychology courses The most current, comprehensive view of educational psychology todayThe Thirteenth Edition of Educational Psychology continues to emphasize the educational implications and applications of research on child development, cognitive science, learning, motivation, teaching, and assessment. Theory and practice are considered together, showing how information and ideas drawn from educational psychology research can be applied to solve the everyday problems of teaching. The text reflects the field as it offers unique and crucial knowledge to any who dare to teach, and to all who love to learn.

Foundation Maths has been written for students taking higher and further education courses who have not specialised in mathematics on post-16 qualifications and need to use mathematical tools in their courses. It is ideally suited to those studying marketing, business studies, management, science, engineering, social science, geography, combined studies and design. It will be useful for those who lack confidence and who need careful, steady guidance in mathematical methods. For those whose mathematical expertise is already established, the book will be a helpful revision and reference guide. The style of the book also makes it suitable for self-study and distance learning.

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New VentureManagement. The Foundation to Building a Successful Small Business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by todays most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the worlds economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.

Combining Theory & Practice: A Modern Guide to Human ResourcesHuman Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the real world and the relationship between various HR topics are interwoven throughout the text, giving students a thorough introduction to the field based on sound theoretical concepts and practice. The Fourteenth Edition reveals HRs strategic importance to management and the overall health of an organization. The text also addresses the ongoing shrinkage of internal HR departments as many companies shift towards HR outsourcing, HR shared service centers, and professional employer organizations. Students should walk away with an appreciation for how the HR profession continues to shed its administrative image and while focusing on mission-oriented activities. MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292094489)4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.mymanagementlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

For courses in Operations and Supply Chain Management. An Integrated Approach to Operations and Supply Chain ManagementIntroduction to Operations and Supply Chain Management is an integrated, comprehensive introduction to both Operations and Supply chain management topics. The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source. The Fourth Edition contains updated chapter content and thorough coverage of analytical tools and techniques that apply to Operations and Supply Chain Management. Introduction to Operations and Supply Chain Management explores two essential, introductory business subjects in an interesting and relatable manner by providing students with real world examples and easy-to-understand material. MyOMLab is not included. Students, if MyOMLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyOMLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellers fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The books efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

All engineers need to understand the fundamental principles of electrical and electronic technology. This best-selling text provides a clear and accessible introduction to the area, with balanced coverage of electrical, electronic, and power engineering.

For undergraduate courses in Management Science. A logical, step-by-step approach to complex problem-solvingUsing simple, straightforward examples to present complex mathematical concepts, Introduction to Management Science gives students a strong foundation in how to logically approach decision-making problems. Sample problems are used liberally throughout the text to facilitate the learning process and demonstrate different quantitative techniques. Management Science presents modeling techniques that are used extensively in the business world and provides a useful framework for problem-solving that students can apply in the workplace. The Twelfth Edition focuses on the latest technological advances used by businesses and organizations for solving problems and leverages the latest versions of Excel 2013, Excel QM, TreePlan, Crystal Ball, Microsoft Project 2010, and QM for Windows.