Fundamental Financial Accounting Concepts ISE

Students are often overwhelmed by the amount ofinformation presented in the introductory financial accounting course, whileinstructors often want their students to better grasp the big picture of therole financial accounting plays in business. Fundamentals of FinancialAccounting Concepts takes a unique approach to building accounting skills, focusingstudents on financial statement effects while maintaining a more traditionaluse of debits and credits. With this method, the authors drive studentcuriosity and inspire them to ask the "why" questions that get at the heart ofhow accounting works.Through use of the financial statements model andhorizontal transaction analysis, students quickly see how any given businessevent affects the financial statements. With straightforward writing, popular lecturevideos, and a unique approach, Fundamentals of Financial Accounting Concepts equipsstudents with the critical thinking skills needed by future businessdecision-makers and leaders.