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Garlic Capital of the World

- Gilroy, Garlic, and the Making of a Festive Foodscape

Om Garlic Capital of the World

According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781604731217
  • Bindende:
  • Paperback
  • Sider:
  • 212
  • Utgitt:
  • 30. januar 2009
  • Dimensjoner:
  • 149x220x15 mm.
  • Vekt:
  • 333 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 28. juli 2025

Beskrivelse av Garlic Capital of the World

According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.

Brukervurderinger av Garlic Capital of the World



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