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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Om Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781799819479
  • Bindende:
  • Hardback
  • Sider:
  • 400
  • Utgitt:
  • 30. desember 2019
  • Dimensjoner:
  • 290x225x34 mm.
  • Vekt:
  • 1526 g.
  • BLACK NOVEMBER
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 27. november 2024

Beskrivelse av Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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