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Horská, Neuromarketing in Food Retailing

Om Horská, Neuromarketing in Food Retailing

'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It provides tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make shopping convenient and effective.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9789086863006
  • Bindende:
  • Paperback
  • Sider:
  • 172
  • Utgitt:
  • 31. mai 2017
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 7. november 2025

Beskrivelse av Horská, Neuromarketing in Food Retailing

'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It provides tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make shopping convenient and effective.

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