How to Innovate on Purpose

"Diane Pierson, a product management and marketing leader, advisor, and instructor, lays out five practical steps to align your team on the best bets for you and your customers: Define innovation and your role in achieving it to laser-focus your work. Fill market knowledge gaps without extra budget or resources. Uncover the 'right idea' leadership will fund and the market will buy. Energize your team with actionable and inspiring market insights. Be ready to pivot and win during even unexpected market shifts. How to Innovate on Purpose guides you through doable workflow changes that galvanize your ability to create and market amazing, unleavable products your customers will love."--