How to Manage Your Global Reputation

"There is no better time to make a career in international public relations". So says Michael Morley in this vibrantly anecdotal account of the international public relations machine. Part memoir, part guidebook, How to Manage Your Global Reputation distills forty years of experience into lessons for the ages for both neophyte and careerist in the public relations field.Morley takes us into the world of international public relations, examining the strategies and programs of some of the world's prominent organizations, the barriers to international public relations, international media and how to develop a global voice. He discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. Covering such topics as corporate reputation, the global voice, issues identification in management, and crisis and catastrophe communications, this is an essential guide to international public relations for all PR professionals.