Why is a business that looks so good on paper today out of business tomorrow? The US Census Bureau reports four hundred thousand new business start-ups every year while 470,000 fold in the same period. Start-ups have increased by 55 percent in the last three years, but 46.7 percent have already failed.
What's going on? After working with hundreds of small companies, one overriding reason that is common to all seems to be surfacing. Very few know that they are failing until it's too late.
This book not only answers the question, but it gives a specific prescription that puts the small business owner in control of the outcome. Now you have a choice to pass or play, to make or lose money, to make something a business or a hobby. Regardless of your decision, you should never again have to say, "I used to love my business, now I hate it."
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