Influencing Others

Headlines are your first and possibly last chance to grab someone's attention and get them to read your content. That's why it's important to write headers that are persuasive and effective. It is important to note that what works for one audience may not work for another. It is important to do your research and know your audience when crafting persuasive headlines.
Use strong verbs: Verbs are the powerhouses of any sentence, and this is especially true when it comes to headlines. Use verbs that are active, strong, and descriptive. For example, instead of saying "Ways to Save Money," try "5 Proven Ways to Save Money Now."
Create a sense of urgency: People are more likely to read something if they feel that they need to read it right away. Create a sense of urgency by using words like "today," "now," or "limited time." For example, instead of saying "Tips for Getting a Promotion," try "How to Get a Promotion Today."
Highlight benefits: Everyone is interested in hearing about how they can benefit from something. Highlight the benefits of your content in your headlines. For example, instead of saying "Learn About Retirement Planning," try "5 Easy Steps to a Comfortable Retirement."