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Innovation Behavior of Older Consumers

- An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership

Om Innovation Behavior of Older Consumers

This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783631641491
  • Bindende:
  • Hardback
  • Sider:
  • 337
  • Utgitt:
  • 31. desember 2013
  • Utgave:
  • Dimensjoner:
  • 153x217x25 mm.
  • Vekt:
  • 586 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 27. januar 2025

Beskrivelse av Innovation Behavior of Older Consumers

This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.

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