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Japanese Consumer Behaviour

- From Worker Bees to Wary Shoppers

Om Japanese Consumer Behaviour

Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780700713585
  • Bindende:
  • Paperback
  • Sider:
  • 278
  • Utgitt:
  • 6 April 2000
  • Dimensjoner:
  • 156x234x15 mm.
  • Vekt:
  • 540 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 26 juli 2024

Beskrivelse av Japanese Consumer Behaviour

Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations

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