Utvidet returrett til 31. januar 2024

Lifestyle Market Segmentation

Om Lifestyle Market Segmentation

With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780275931599
  • Bindende:
  • Hardback
  • Sider:
  • 232
  • Utgitt:
  • 30. april 1991
  • Dimensjoner:
  • 163x234x31 mm.
  • Vekt:
  • 524 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 27. november 2024

Beskrivelse av Lifestyle Market Segmentation

With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.

Brukervurderinger av Lifestyle Market Segmentation



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