Utvidet returrett til 31. januar 2024
Om Marketing and Smart Technologies

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 ¿ 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9789819903320
  • Bindende:
  • Hardback
  • Sider:
  • 724
  • Utgitt:
  • 5. september 2023
  • Utgave:
  • 23001
  • Dimensjoner:
  • 160x42x241 mm.
  • Vekt:
  • 1370 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: Ukjent

Beskrivelse av Marketing and Smart Technologies

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 ¿ 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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