Marketing Strategy

As the world advances, various marketing strategies have been developed to cater to the ever-growing market requirements. The need to keep up with the latest trends and innovation in marketing has become a must for businesses.
This book, "Marketing Strategy," is a comprehensive guide that provides knowledge and practical application in marketing. The author has skilfully divided the book into eight sections, starting with an introduction to market research, product development, communication, branding, sales, and customer retention. The second section provides various case studies that give readers an in-depth analysis of how marketing strategies apply in different industries. The third section encompasses evaluation criteria such as content marketing, search engine optimisation (SEO),
pay-per-click (PPC), social media marketing, print advertising, broadcast advertising, direct mail marketing, telemarketing, target market marketing evaluation, factors for effective marketing, and competition analysis effectiveness. The fourth section is dedicated to creating marketing strategies for various professionals such as salespersons in the textile industry, loan officers for commercial banks, and the difference between content marketing and SEO, PPC, and SMM, print advertising versus broadcast advertising, and direct mail marketing versus telemarketing. Section five discusses the contemporary marketing strategies that are used in the market today, while section six talks about the social media platforms. Section seven provides insights into different marketing budget requirements for various businesses, such as eCommerce clothing stores, author websites, marketing managers, product managers, small business owners, digital marketers, and non-profit organisations. Finally, section eight dives into the marketing strategies used in different industries such as healthcare, real estate, hospitality, and education. The author has achieved specialisation in Google Digital Marketing & E-commerce.