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Mass Appeal

- Communicating Policy Ideas in Multiple Media

Om Mass Appeal

Policy researchers and experts across many subjects spend their professional lives developing ideas with public implications, but many are unable to make a public impact. A key reason for this is that higher education undervalues a critical tool for translating policy ideas into action: the ability to communicate those ideas broadly, strategically, and effectively. To address this communication gap, Justin Gest has written a primer to help public policy students, multi-disciplinary researchers, and policy professionals turn their analyses into clear and persuasive campaigns with mass appeal.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780190062187
  • Bindende:
  • Paperback
  • Sider:
  • 208
  • Utgitt:
  • 5. september 2020
  • Dimensjoner:
  • 210x139x16 mm.
  • Vekt:
  • 224 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 2. september 2025

Beskrivelse av Mass Appeal

Policy researchers and experts across many subjects spend their professional lives developing ideas with public implications, but many are unable to make a public impact. A key reason for this is that higher education undervalues a critical tool for translating policy ideas into action: the ability to communicate those ideas broadly, strategically, and effectively. To address this communication gap, Justin Gest has written a primer to help public policy students,
multi-disciplinary researchers, and policy professionals turn their analyses into clear and persuasive campaigns with mass appeal.

Brukervurderinger av Mass Appeal



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