Utvidet returrett til 31. januar 2024

Pharmaceutical Marketing 4.0

Om Pharmaceutical Marketing 4.0

The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager's library - a book s/he can refer to whenever s/he has to clarify concepts. Highlights of the Book · Covers marketing concepts which a pharma marketer needs to know · It focuses on latest concepts and examples · Provides frameworks that can be applied on-the-job · A summary is given at the end of each chapter for quick reference · It is backed by author's Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare Management Book is for whom? · Pharma Industry Marketing Practitioners · Students undergoing a Pharmaceutical /Healthcare Management Program

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  • Språk:
  • Engelsk
  • ISBN:
  • 9788196146801
  • Bindende:
  • Hardback
  • Sider:
  • 298
  • Utgitt:
  • 9. april 2023
  • Dimensjoner:
  • 157x21x235 mm.
  • Vekt:
  • 587 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 23. november 2024

Beskrivelse av Pharmaceutical Marketing 4.0

The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager's library - a book s/he can refer to whenever s/he has to clarify concepts.
Highlights of the Book
· Covers marketing concepts which a pharma marketer needs to know
· It focuses on latest concepts and examples
· Provides frameworks that can be applied on-the-job
· A summary is given at the end of each chapter for quick reference
· It is backed by author's Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare Management
Book is for whom?
· Pharma Industry Marketing Practitioners
· Students undergoing a Pharmaceutical /Healthcare Management Program

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