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Political Branding in Cities

- The Decline of Machine Politics in Bogota, Naples, and Chicago

Om Political Branding in Cities

Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780521762052
  • Bindende:
  • Hardback
  • Sider:
  • 304
  • Utgitt:
  • 26 oktober 2009
  • Dimensjoner:
  • 152x229x21 mm.
  • Vekt:
  • 55 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 30 oktober 2024

Beskrivelse av Political Branding in Cities

Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.

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