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Public Relations Writing and Media Techniques

Om Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies?the Internet, Webcasting, etc.?and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781292040738
  • Bindende:
  • Paperback
  • Sider:
  • 472
  • Utgitt:
  • 1. november 2013
  • Utgave:
  • 7
  • Dimensjoner:
  • 276x214x15 mm.
  • Vekt:
  • 1170 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 29. august 2025

Beskrivelse av Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies?the Internet, Webcasting, etc.?and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

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