Real Men Quit

Real men drink
Just look at all the macho reasons for drinking: great nights, less stress, high jinx, amazing sex. It's what proper blokes do.
Except, that's rubbish.
Alcohol doesn't make you tough, it makes you weak. It doesn't remove your stress, it causes it. Behaving like a lad is preventing you from becoming a man.
You can take control of your drinking.
And if you do, you'll start to:Increase performance in every area of your life
Reduce your stress and improve your relationship
Reach your full potential and use your power for good
It's time to put down your drink and man up because...
Real men quit!