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Rethinking Marketing

- Qualitative Strategies and Exotic Visions

Om Rethinking Marketing

This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781567203882
  • Bindende:
  • Hardback
  • Sider:
  • 232
  • Utgitt:
  • 30 november 2000
  • Dimensjoner:
  • 234x156x14 mm.
  • Vekt:
  • 516 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Rethinking Marketing

This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.

Brukervurderinger av Rethinking Marketing



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