Role Of Creativity In The Management Of Innovation, The: State Of The Art And Future Research Outlook

The effective management of innovation is integral to the development of any business. Emphasis is placed on the role of creativity as a tool for change, used as encouragement towards growth. This book provides a review of papers from the International Journal of Innovation and Management special issue, published by World Scientific in 2016. It covers topics such as creativity in innovation from a leadership perspective, creative performance and idea co-creation, creativity reduction in avoidance- and approach-oriented persons and the interplay between cognitive and organisational processes. It also includes new research articles written by some of the top minds in business and management, giving MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field.