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Sesame Street: A Transnational History

Om Sesame Street: A Transnational History

Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780197554159
  • Bindende:
  • Hardback
  • Sider:
  • 288
  • Utgitt:
  • 12. mai 2023
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 30. januar 2025

Beskrivelse av Sesame Street: A Transnational History

Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.

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