Utvidet returrett til 31. januar 2025

Setting Agendas in Cultural Markets

- Organizations, Creators, Experiences

Om Setting Agendas in Cultural Markets

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. The book ultimately asks: if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781138944688
  • Bindende:
  • Hardback
  • Sider:
  • 186
  • Utgitt:
  • 3. mai 2017
  • Dimensjoner:
  • 235x159x16 mm.
  • Vekt:
  • 404 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22. desember 2024
Utvidet returrett til 31. januar 2025

Beskrivelse av Setting Agendas in Cultural Markets

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. The book ultimately asks: if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?

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