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Social Media in Travel, Tourism and Hospitality

- Theory, Practice and Cases

Om Social Media in Travel, Tourism and Hospitality

Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781409420910
  • Bindende:
  • Hardback
  • Sider:
  • 344
  • Utgitt:
  • 28 januar 2012
  • Dimensjoner:
  • 164x239x27 mm.
  • Vekt:
  • 660 g.
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 9 juli 2024

Beskrivelse av Social Media in Travel, Tourism and Hospitality

Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.

Brukervurderinger av Social Media in Travel, Tourism and Hospitality



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