Social potential for tourism management of cultural heritage.

Nowadays, heritage is under increasing pressure to be used as a tourist resource, a fact related to the progressive increase of cultural tourism, sometimes bringing more negative than positive impacts if the tourist management of cultural heritage is not well planned and the social potential of the site chosen for this project is not taken into account. The research presented here analyzes the relationship between heritage and tourism circumscribed in the Batey framed by the Pepito Tey Popular Council (CP), in the periphery of the city of Cienfuegos. It is aimed at characterizing the endogenous social potential in said CP for the adequate tourist management of its cultural heritage, understood from the sociological perspective. The deepening of the issue implies unveiling both the strengths and the limitations that negatively affect the local development of the carrying community.