Social Psychology of Dress

"Social Psychology of Dress, Second Edition presents and explains the major theories and concepts of human behavior relating to dress, drawing from the social science fields of psychology, sociology, and anthropology. The text positions dress as a process in which individual preferences, membership in social groups, and cultural awareness all impact choices about attire and appearance. Using empirical data and examples from current events and popular culture, the authors define dress, present its origins and functions, and discuss research methods for dress. They also explore the relationships between dress and topics including social perception, impression formation, identity, cultural patterns and rituals, and body image. Box features highlighting applications to the fashion industry, end-of-chapter summaries, and discussion questions further engage students in their study of dress"--